BulletProofBlog the blog on crisis communications

When I first heard about the Red Cross' dismissal of its president Mark Everson, I thought, 'Here we go again.' Five presidents in six years isn't a good track record for any organization and doesn't inspire confidence, internally or externally. Upon further reflection, however, I've come to more fully appreciate the courage and leadership of the Red Cross--an organization that's been heavily criticized over the past few years (think 9/11 and Hurricane Katrina).Yet despite this litany ... READ MORE

From 'accident injury questions' to 'Zyprexa lawsuit', the plaintiffs bar has a huge head start on the average company when it comes to being Internet savvy. In fact, in some recent research our firm did, we found many dozens of keywords and keyword phrases that the plaintiffs bar dominates. If you're a public relations professional trying to help the public understand the company's point of view when it comes to the 'Paxil recall', the 'Stand ... READ MORE