Last weekend, Richard Levick gave a speech before hundreds of bloggers at the BlogWorld Conference in Las Vegas. He focused on how the blogosphere has forever changed the crisis communicators’ craft and what we all must do to adapt to an evolving new media landscape.
For those of you that couldn’t make it to Vegas, I offer an example of what happened there not necessarily staying there. Richard gave an interview with Blog Talk Radio shortly after his speech that offers a great summary of what he talked about. Specifically, what can be gained by companies in crisis that join the online conversation and what can be lost by those that don’t.
I invite all Bulletproof readers to check it out.
Dallas Lawrence is a Vice President of Levick Strategic Communications that heads the firm’s digital media team. Mr. Lawrence develops and implements Internet marketing and communications strategies that effectively reach key audiences as well as minimize attacks against clients within the blogosphere, web sites and social networks.
