BulletProofBlog the blog on crisis communications

It's already been an up-and-down year for the airlines. Two weeks ago, the Air Transport Association announced that for the first time in its history, the U.S. airline industry has gone two years without a single passenger fatality. Then, last week, a U.S. Airways jet was set down safely in the Hudson River after losing both engines.

If you can guess which story got more attention, then I probably don't have to tell you that few industries face the communications challenges that the airlines do. As we write in this month's edition of Levick's e-newsletter, High Stakes, the headline "Plane Lands Safely" does, in fact, sell newspapers; but only if the plane lands on a rather extraordinary substitute for a conventional runway.

From dealing with delays and cancellations to messaging that reaches consumers on an emotional level, it is covered this mont's edition of High Stakes. I invite all of you to check it out.