BulletProofBlog the blog on crisis communications

Gene Grabowski, Senior Vice President of the Crisis and Litigation Practice Group, spoke with The National Retail Federation' s (NRF) Ellen Davis about crisis preparedness in advance of his session at the association' s conference this week. Gene offers advice on how to develop a sound crisis plan, handling the media, communicating with key audiences, dealing with media inquiries, and adapting to the changing social media environment.

"The key to an effective crisis response is being ready to put it in motion at a moment' s notice," Gene explains. The full interview is available on the NRF' s Retail' s BIG Blog at: http://bit.ly/oKNba.

The NRF' s Loss Prevention Conference & Expo starts today in Los Angeles, California at the Los Angeles Convention Center.