John Edwards – Is a Comeback Possible?

This morning on CBS' Early Show, I was asked to discuss the political future of John Edwards - an intriguing concept, no doubt, for people who may assume that, with respect to this particular politician, "political future" is a contradiction in terms. But if we' ve learned anything about politics in America, it' s that anything is possible.
There are at least three fundamental steps Edwards must now take on the road to political recovery (at whatever level of political activity). The first step must directly address the impending paternity test now threatened by Rielle Hunter. Edwards must unequivocally welcome it - embrace it, in fact, as a way to establish the truth and thereby determine what his future moral responsibilities are. By embracing the event, he gets past it. In short, he must run to the light.
Second, he must be interviewed on national television and gracefully accept whatever public punishment awaits him there. The best advice is to return to Oprah, the scene of his wife Elizabeth' s high-profile appearance last month. The symbolic value of his now returning - alone - to that venue will reverberate powerfully among diverse audiences. Future interviews and appearances should include Elizabeth, to demonstrate her support and forgiveness, but this single, most important, act of repentance with Oprah should be done solo.
Finally, with these key tactical steps behind him, Edwards can then take the decisive strategic leap, which is to identify himself with a major cause, institution, or organization, chosen carefully as a necessary platform to underscore his credibility and future leadership potential. Perhaps something connected to the labor movement will provide such as role, considering his persistent popularity in those quarters and the revitalized clout of organized labor under the Obama administration.
It' s easy to scoff at the notion that a man can scramble back up the political ladder after cheating on his wife while she struggled with a potentially fatal illness. But with a heartfelt act of contrition, acceptance of responsibility, demonstration of trustworthiness over a few years, and a touch of luck, Edwards could come back yet, perhaps to serve as a senior statesman, if not a public official.
Gene Grabowski is Senior Vice President of Crisis and Litigation at Levick Strategic Communications and a contributing author to Bulletproof Blog.
- Johnson & Johnson Takes a Cue from its Own Playbook
- Bulletproof Interview Special – Stasia Kelly on Corporate Crisis Response
- Egg Recall Almost Certain to Result in New Food Safety Regulation
- Recall Resurrects the Skeletons in Wright County Egg’s Closet
- CEO’s Must Remain True to their Personal Brands
![[del.icio.us]](http://www.bulletproofblog.com/wp-content/plugins/bookmarkify/delicious.png)
![[Digg]](http://www.bulletproofblog.com/wp-content/plugins/bookmarkify/digg.png)
![[Facebook]](http://www.bulletproofblog.com/wp-content/plugins/bookmarkify/facebook.png)
![[LinkedIn]](http://www.bulletproofblog.com/wp-content/plugins/bookmarkify/linkedin.png)
![[StumbleUpon]](http://www.bulletproofblog.com/wp-content/plugins/bookmarkify/stumbleupon.png)
![[Technorati]](http://www.bulletproofblog.com/wp-content/plugins/bookmarkify/technorati.png)
![[Twitter]](http://www.bulletproofblog.com/wp-content/plugins/bookmarkify/twitter.png)
![[Email]](http://www.bulletproofblog.com/wp-content/plugins/bookmarkify/email.png)




Gene Grabowski, Senior Vice President of Levick Strategic Communications, is a distinguished crisis communications counselor who leads high-profile accounts for major law firms, Fortune 500 companies, trade associations, and government agencies. For his work during the spinach E. coli crisis, the industry-wide pet food recalls, and the lead paint toy recalls, Mr. Grabowski was honored by PRNews as their Crisis Manager of the Year for 2007. Learn more: Read my