BulletProofBlog the blog on crisis communications

Our 1440 minute news cycle can make it hard to keep up with all the news, especially when it comes to the fast paced world of digital media. That' s why starting today, BulletProof will feature a Weekly Web Wrap-Up - a compilation of key discussions in the media regarding the relevance of social media in business. Each Friday, we will post the top five digital media articles every executive needs to read. Consider it your social media cheat sheet on the latest digital developments and trends.

This week' s edition highlights the importance of employee social media policies, how to maximize the benefits of online engagement, and case studies about the top businesses successfully using Facebook fan pages. These articles emphasize the need for every company to think before they dive head first into social media. Remember: Define your goals, develop your strategy, and implement your tactics wisely.

Mashable: Habits of Successful Executives on Twitter

Miami Herald: Don' t Tweet Your Way Into ‘Twouble'

The Journal Record: Attorney Suggests Adding Social Media Policies

Mashable: Killer Facebook Fan Pages: 5 Inspiring Case Studies

BNET Travel: Hotels are Jumping on the Social Media Bandwagon

Dallas Lawrence is Vice President of Digital Media at Levick Strategic Communications and a contributing author to Bulletproof Blog.