BulletProofBlog the blog on crisis communications

Last week, Bulletproof Blog launched the Weekly Web Wrap-up - a compilation of key discussions in the media regarding the relevance of social media in business.

This week's list of top five digital media articles highlights companies tapping into online resources to condition the marketplace. These executives understand the two-way discourse the Web provides for testing and refining messages with key audiences in advance.

When used correctly, social media can be more than a marketing platform. It can be the corporate communications team crystal ball. This insight will ensure your message resonates and reverberates - key for crisis preparation.

Financial Times Tech Blog: Corporate Social Media Gets Proactive

BusinessWeek: Fortune 100 CEOs are Social Media Laggards

MediaPost: Pro Twitterers Share Their Secrets

SmartBlog on Social Media: Lessons from IBM: Your Community Can Be Your Copywriter

Mashable: The Top 10 Twitter SEO Tips

Dallas Lawrence is Vice President of Digital Media at Levick Strategic Communications and a contributing author to Bulletproof Blog.