BulletProofBlog the blog on crisis communications

Bulletproof Blog's Weekly Web Wrap-up offers a compilation of key discussions regarding the relevance of social media in business.

Allies are essential during a crisis for deploying your messages and digital media has created a wealth of resources for enacting this process. Companies that develop a social media strategy in advance will already know the best platforms available for reaching target audiences when the crisis strikes.

This week' s list of articles emphasizes the need to enlist your employees as brand ambassadors. In many cases, this group of individuals can be your biggest champions on the Web - offering an authentic, reliable and insider voice to discussions. When a company has a defined social media use policy, encouraging employees to participate in online discussions about your company will help your presence grow positively in the digital space.

Fox Business: Social Media Tools, Online Search Key for business Journalists, According to Survey

Forbes: A Corporate Guide to Social Media

AdAge: How to Make Your Employees the Voice of Your Brand Online

Search Engine Journal: Social Media Profiles for Online Reputation Management

Mashable: How to: Use Social Media for Enterprise Business

Dallas Lawrence is Vice President of Digital Media at Levick Strategic Communications and a contributing author to Bulletproof Blog.