BulletProofBlog the blog on crisis communications

Bulletproof' s Weekly Web Wrap-up offers a compilation of key discussions regarding the relevance of social media in business.

Sharing and spreading positive content about your brand can be challenging in the crowded and competitive online space. But overcoming these obstacles is possible if you know where your key audiences are finding their information.

New data suggests that Facebook beats out the competition, including Twitter and e-mail, when it comes to the most popular methods for sharing content. Capitalizing on the likelihood of users to spread information only requires adding easy-to-find buttons for users to grow your messages virally with one click.

No matter what platform or venue you use to promote your message, the fundamental process is the same: tailor messages to the specific audiences you are trying to reach and engage with your customer base. If you want to replicate the success of social media superstars such as Dell and Starbucks, you need to do more than simply promote yourself. Social media is about relationship building, and by fostering strong ties with your audiences, your message distribution will naturally follow.

This week' s list of top five digital media articles provides tips and strategies for best executing an integrated social media strategy that reaches your target audience.

Silicon Alley Insider
How People Share Content on the Web

Media Shift
How PR People Can Tactfully Locate, Pitch Influential Bloggers

TechCrunch
The Most Engaged Brands on the Web

Mashable
Twitter for Beginners: 5 Steps for Better Tweeting

Small Biz Trends
Top Five Types of Twitter Messages to Grow Your Business