BulletProofBlog the blog on crisis communications

Bulletproof' s Weekly Web Wrap-up offers a compilation of key discussions regarding the relevance of social media in business.

The number of companies facing reputational crises online continues to grow, heightening the need to monitor consumer opinion and discussion in the digital space. Ford is the latest example of a company that was able to avert a PR crisis thanks to active monitoring and a prompt online response. As outlined in a recent Wall Street Journal piece, the company is setting the standard for online brand management. Other companies can certainly learn from Ford' s success.

Social media is not limited to damage control for companies; it is also a useful tool for proactively distributing messages. In particular, online videos offer an effective medium for affecting public opinion. A recent study found that one third of all online videos are shared while 70 percent of the respondents to that study regularly view online videos both at home and at work.

By developing a social media strategy in advance of a crisis, your company will know how to make the most of online resources like YouTube to disseminate messages and reach key audiences.

This week' s Web Wrap-up features new studies, commentary, and case studies to jump-start your company' s digital media strategy:


The Wall Street Journal:
For Companies, A Tweet in Time Can Avert a PR Mess

StarkSilverCreek:
Brand Management and Damage Control 2.0: Social Media To the Rescue?

Media Post:
Study: A Third of All Online Videos Are Shared

Mashable:
5 Ways Traditional Media Companies are Using Online Video

BtoB Magazine:
Forrester' s Bernoff Underscores Social Media ‘Imperative'