BulletProofBlog the blog on crisis communications

Bulletproof' s Weekly Web Wrap-up offers a compilation of key discussions regarding the relevance of social media in business.

Cutting through the clutter of the online space to develop winning long term social media campaigns requires more than one-time consumer contact; you must know your audiences likes, dislikes, and behavior. All too often, companies forget that quality, not quantity, matters more when cultivating relationships online. Providing content that your customers find valuable, useful, and interesting will encourage them to return to your profiles and spread the word throughout their viral networks.

Deciding when, where, and how to share your content also calls for careful strategic planning that will complement your overall communications goals. Corporate communications and marketing teams must work together to select the platforms with the most potential for return on investment. Less is often more because it allows companies to devote the time and resources necessary for success. Before embarking, research your key demographics and build a list of high authority sources to cultivate personal relationships with over time.

This week' s Web Wrap-Up offers insight on the best sites to utilize in building a corporate social media presence and how to foster the growth of your pages through transparent and authentic engagement.

Small Business Trends:
Most Common Social Media Mistakes

ReadWriteWeb:
Product Managers & Marketers: What The Internet of Things Means for You

Harvard Business:
Forget The Business Card. Just Google Me

Mashable:
HOW TO: Build Your Company' s Profile on LinkedIn

Mashable:
Michael Jordan + Gatorade + Facebook = Win

Dallas Lawrence is Vice President of Digital Media at Levick Strategic Communications and a contributing author to Bulletproof Blog.