BulletProofBlog the blog on crisis communications

Bulletproof' s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media' s increasing relevance to business.

Do you know the status of your company' s online reputation, or why it is important to know where you stack up in the online space compared to your competitors?

With the buzz surrounding social media marketing and the opportunities this medium presents to engage with customers, it is easy to overlook the importance of bulletproofing your company' s brand against online attacks.

Increasingly, consumers are basing their purchasing decisions on what they find online through search engine results. If any of the top results for your company are critical or negative, they can adversely affect buying decisions.

Social media present new opportunities to cultivate brand ambassadors and increase the amount of positive dialogue surrounding your brand. This brand equity will help push down - and keep down - any negative search results that might exist.

With a new study showing that two-thirds of business executives are not confident in their company' s social media activity, this week' s articles provide some concrete ideas and steps for how to best get involved in the online conversation, bulletproof your reputation, and promote your business.