BulletProofBlog the blog on crisis communications

Bulletproof's Weekly Web Wrap-Up offers a compilation of key discussions regarding social media' s increasing relevance to business.

Are you still not convinced of the role social media plays in influencing opinion regarding your brand?

A new study shows that 20% of all Tweets are about brands, which means that, if you' re not actively monitoring and engaging in the online conversation about your company, you are missing an important opportunity to shape perceptions among key demographics.

This week' s Wrap-Up includes helpful guides for overcoming some of the fears many corporate leaders have of social media, important resources for managing and keeping track of online chatter about your brand, and powerful tools for measuring the ROI of your social media investment:

Social Media Today:
20% of Tweets About Brands

ClickZ:
Social Business: The New Black

Open Enterprise:
5 Barriers to Entry for Corporate Social Media

Bizzia:
Social Media Measuring Tools

Wall Street Journal:
Relief for Twitter Headaches

Dallas Lawrence is Vice President of Digital Media at Levick Strategic Communications, the nation' s top crisis communications firm, and a contributing author to Bulletproof Blog.