BulletProofBlog the blog on crisis communications

Bulletproof' s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media' s increasing relevance to business.

Social media presents an excellent opportunity to expand upon some of the most basic tenets of good business, particularly when nurturing relationships and expanding new business opportunities. But in doing so, it is even more important to resist the temptation to put your social media strategy on auto-pilot, as users are increasingly attentive to the perceived authenticity of your online presence.

This weeks Wrap-Up includes some top tips and strategies for how to ensure that your social media presence comes across as genuinely authentic, as well as a few examples of how forward-thinking companies are making creative use of online platforms to bolster their reputation and reach new customers.

Mashable:
5 Advanced Social Media Strategies for Small Businesses

Entrepreneur.com:
Business Social media: Authenticity or Disaster

Econsultancy:
10 steps to help you become a social media ninja

AdAge:
Red Robin Calls in a Facebook Favor from 1500 Fans

New York Times:
Best Buy Plans a Very Twittery Christmas