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Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business.

As social media platforms such as Twitter and Facebook continue to add new features at a feverish pace, it’s not always easy to keep up with the latest and greatest tools for protecting and enhancing your online reputation. But no matter what the shiny new feature the week may be, a few simple rules hold true across all social networks: Have a coordinated strategy, be authentic, and provide your audiences with ample reasons to come back.

This week’s Wrap-Up examines a few new social media tools, outlines how to best make use of them, and highlights some of the companies blazing a trail to social media success.

Mashable:
HOW TO: Use Twitter Lists

Web 2.0:
Want to Succeed in Social Media?

BusinessWeek:
Augmented Reality Really Helps Sell the Product

Social Media Examiner:
How Ford Uses Social Media to Improve Its Brand (Video)

Mashable:
HOW TO: Build Your Personal Brand on YouTube

Dallas Lawrence is Chair of Levick Strategic Communications’ Global Digital and Social Media Practice, the nation’s top crisis communications firm. He blogs on emerging digital media trends and best practices for social media engagement on BulletProof. Connect with him on Twitter @dallaslawrence.