BulletProofBlog the blog on crisis communications

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business.

Social media encompasses a wide range of tools, services, and features, all of which are uniquely applicable to business, depending upon your particular communicative goals. For example, Facebook can work well for building communities of support online, blogs can be an effective tool for demonstrating thought leadership, and Twitter is often the best avenue for keeping audiences up-to-date and responding to customer service concerns.

This week’s Wrap-Up highlights five articles that focus on the distinctive features and uses of the most popular social media platforms:

TechCrunch:
Twitter and Facebook Turn Everyone Into an Affiliate Marketer

Mashable:
Study: Most Fortune 100 Companies Don’t Get Twitter

Web 2.0 Journal:
Business Blogging: The Value of Adding a Blog to Your B2B Mix

MediaPost:
LinkedIn Launches Custom Groups for Marketers

Mashable:
6 Ways to Use Ning for Business

Click here to receive the Weekly Web Wrap-Up in your inbox each week

Dallas Lawrence is Chair of Levick Strategic Communications’ Global Social and Digital Media Practice, the nation’s top crisis communications firm. He blogs on emerging digital media trends and best practices for social media engagement on BulletProofblog.com Connect with him on Twitter @dallaslawrence.