BulletProofBlog the blog on crisis communications

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business.

For those still wondering about the power of social media, consider this: more than 12 million people engage in nearly 30 million conversations every single day on Twitter alone. Much of the discussion across the entire social media sphere is driven by consumers talking about the brands they encounter every day. Forward-thinking companies are adapting to this paradigm shift and engaging the online denizens, helping to shape an important – and often overlooked – aspect of corporate reputation: what consumers are saying to one another about a brand.

This week’s Wrap-Up focuses on tactics for successfully making use of important online outlets to shape the online conversation surrounding your brand:

Web 2.0 Journal:
How 12 Million People Brand your Company 27.3 Million Times Every Day

Small Business Trends:
Study: How Are B2Bs Using Social Media

Technorati:
Interview: Liz Strauss of Successful Business Blog

Econsultancy:
How Often Should You Review Your SEO Strategy?

MediaPost:
YouTube Automated Captioning Changes Game for SEO

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Dallas Lawrence is Chair of Levick Strategic Communications’ Global Social and Digital Media Practice, the nation’s top crisis communications firm. He blogs on emerging digital media trends and best practices for social media engagement on BulletProofblog.com Connect with him on Twitter @dallaslawrence.