Which really doesn't make me feel that much better, since this opens up the field to all manner of harassment complaints by competitors. See what I wrote here:

http://alexschleber.posterous.com/coaches-with-...

As a coach and info products creator, I am much more concerned about the impact that comes from the overly stringent new testimonial guidelines. The disclosure stuff makes sense at first glance, but it's really a way by big business to stiff-arm the “Internet rabble”:

Their not going to apply those same rules to TV commercials in terms of both “typical experience” having to be shown with near equal time/prominence in a spot, or ask show a large print disclaimer of “He/she is being paid handsomely (and in reality could care less about our product)” next to their celebrity endorser.

They are rigging the playing field, and the FTC is complicit in this under the guise of “consumer protection”…from those scary, scary bloggers, etc.