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Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business.

The big social media news this past week was the implementation of the Federal Trade Commission’s new rules governing how companies can use social media and celebrity endorsements to market their products and services. With this new set of rules in place, it  is even more important that every company understand the role and power of social media in today’s world.

This week’s Wrap-Up offers advice for navigating the new FTC regulations as well as various tips and strategies for how to advance your business and measure success using social media:

AdWeek:
Navigating FTC’s Guidance on Social Media Marketing

BusinessWeek:
Social Media: Listening Is Not Enough

Washington Post:
Get Real Business Results From Social Media

Social Media Explorer:
Making Your Corporate Blog More Social

Econsultancy:
Social Media Measurement: A 10-Step Guide

Please also feel free to take a look at my post from earlier this week outlining what companies must do to comply with the new FTC regulations. Also, check back Monday for our exclusive interview with Technorati CEO Richard Jalichandra, who shared his insights on “The State of the Blogosphere” in 2009 and beyond.

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Dallas Lawrence is Chair of the Social and Digital Media Practice at Levick Strategic Communications, the nation’s top crisis communications firm. He blogs on emerging digital media trends and best practices for social media engagement on BulletProofblog.com Connect with him on Twitter @dallaslawrence.