BulletProofBlog the blog on crisis communications

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business.

With the seemingly never-ending introduction of new social media tools, such as this week’s launch of Google’s real-time search functionality, it is becoming more essential than ever to understand the full power of online media to reach and retain customers, engage with new audiences, and ensure your company is positioned for success in 2010 and beyond.

This week’s Wrap-Up features social media success stories, as well as helpful how-to guides for making use of a range of social media tools today and in the coming year:

Web 2.0 Journal:
Social Media: Bring These ROI Examples to Your CEO

Mashable:
HOW TO: Use Social Media to Retain Customers

TechCrunch:
Getting It Right and Getting It Wrong with New Media

PromotionWorld:
Optimize Your Social Media Profile in 5 Easy Ways

Econsultancy:
Five Social Media Tips for 2010

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