BulletProofBlog the blog on crisis communications

Bulletproof Weekly Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business.

With new technologies, new services, and new tools, 2009 has been the Year of Social Media. The bad news is that it’s easier than ever for disgruntled customers to make their voices heard. The good news, however, is that it’s also easier than ever for businesses to engage and convert their online critics. The challenges of successfully navigating social media engagement are certainly not insignificant, but the opportunities presented by this growing medium are virtually endless.

This week’s Wrap-Up focuses on what companies can expect in 2010 and the steps they can take to turn online critics into brand ambassadors:

ReadWriteWeb:
10 Ways Social Media Will Change in 2010

Mashable:
How a 40,000+ Employee Company Trains its Employees on Social Media

Wall Street Journal:
How Facebook Is Making Friending Obsolete

Mashable:
9 Tips for Enriching Your Presentations with Social Media

Bivings Report:
The Use of Twitter by America’s Newspapers

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Dallas Lawrence is Chair of the Social and Digital Media Practice at Levick Strategic Communications, the nation’s top crisis communications firm. He blogs on emerging digital media trends and best practices for social media engagement on BulletProof. Connect with him @dallaslawrence.