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Bulletproof's Weekly Web Wrap-Up offers a compilation of key discussions regarding social media's increasing relevance to business.

In 2009, social media went mainstream. But what does the future hold for this increasingly popular online space? This year saw most businesses wade into the social media space. However, quantifying the success of these efforts in a way that executives can easily comprehend remains a daunting task as we enter the new year. Fear not - according to many industry experts, 2010 will bring new tools and tricks for measuring the ROI of growing corporate social media investments.

This week's Wrap-Up provides a look back at some of the top social media stories of 2009 and a look ahead at some of the tools and features likely to play a growing role in the way businesses engage online:

ReadWriteWeb:
Experts Predict 2010 the Year for Social Media ROI

Mashable:
YouTube Is the Top Social Media Innovation of the Decade

Econsultancy:
Case Study: Mattel's E-Commerce Launch Gets a Boost From Interactive Video

TechCrunch:
Video: A Decade of Tech Highs and Business Lows

Mashable:
Google Wave's Massive Potential for Business Users

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