BulletProofBlog the blog on crisis communications

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business.

The big social media news this week was the launch of Bill Gates’ new blog and Twitter feed – and the record speed with which his new online presence attracted followers. This type of engagement – stemming from the very top of the corporate ladder – should serve as an example for other companies exploring ways to get involved in the online space. And with social media opening up new opportunities each day – for marketing, branding, and connecting with customers – there is no better time to take the plunge.

This week’s Wrap-Up outlines just a sampling of the tremendous opportunities offered by social media to cultivate brand ambassadors, reach new audiences, and boost the bottom line:

San Francisco Chronicle:
Bill Gates Launches Gates Notes to Share His Thoughts

Washington Post:
Study finds marketers embracing social media marketing in a big way

ReadWriteWeb:
Why is Google afraid of Facebook? Because social networking could soon pass search

New York Times:
Yelp’s divide between businesses and reviewers

Mashable:
Why social media isn’t for everyone

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