This Month in High Stakes – Maximizing Social Media’s Potential

By the end of 2009, there were 133 million blogs worldwide, 350 million people on Facebook, 27 million tweets every 24 hours, and 1.2 billion YouTube views each day. With these staggering statistics likely to grow in 2010, the opportunities to engage critical audiences provided by social media are incalculable as are the forums they provide to manage reputational crises.
In this month’s edition of Levick’s High Stakes™ e-newsletter, we examine how organizations of all shapes and sizes can navigate the digital sea change in order to uncover issues before they become crises, build loyal communities of support, and elevate customer service to new levels.
Included in the current issue: specific analysis of best practices…an in-depth interview with Technorati CEO Richard Jalichandra on the “State of the Blogosphere”…and a look ahead at how the mobile media craze will change public communications in the months ahead.
I invite all of you to check it out.
Larry Smith is Senior Vice President of Levick Strategic Communications, the nation’s top crisis communications firm, and a contributing author to Bulletproof Blog. Connect with Levick on Twitter: @Levick.
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Larry Smith, Senior Vice President of Levick Strategic Communications, is one of the profession's leading consultants on media strategy as it directly affects the marketing of legal services and the outcome of high-profile litigation. Mr. Smith is also a leading crisis communications consultant, working with C-Suite executives throughout the world on reputation management and brand protection issues. Learn more: Read my