BulletProofBlog the blog on crisis communications

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business.

Only one month into the New Year and 2010 is already shaping up to be the year of hyper-local, customized Web content. With its constantly expanding location-based capabilities, Twitter has been leading the charge with tools like “Local Trends,” and new features that advance search engine and mobile media local search capabilities. As such, businesses – especially retail stores, restaurants, and other location-based businesses – should take advantage of the opportunities to reach customers specifically interested in finding a store or service in a particular city, street, or even block.

This week’s Wrap-Up highlights some of the newest developments on the local media front, as well as a few new social media tools that will help make your online engagements a success.

Mashable:
Twitter Local Trends Now Live For All

TechCrunch:
Localeze to Power Local Business Listings for Bing

ReadWriteWeb:
29 Million Searches Per Minute: Global Search Engine Market Grew 46% in 2009

Social Media Examiner:
How to Better Engage Facebook Fan Page “Fans”

Mashable:
Pope’s Message to Priests: We Must Blog

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Dallas Lawrence is Chair of the Social and Digital Media Practice at Levick Strategic Communications, the nation's top crisis communications firm. He blogs on emerging digital media trends and best practices for social media engagement on Bulletproof. Connect with him @dallaslawrence.