BulletProofBlog the blog on crisis communications

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business.

Only one month into the New Year and 2010 is already shaping up to be the year of hyper-local, customized Web content. With its constantly expanding location-based capabilities, Twitter has been leading the charge with tools like “Local Trends,” and new features that advance search engine and mobile media local search capabilities. As such, businesses – especially retail stores, restaurants, and other location-based businesses – should take advantage of the opportunities to reach customers specifically interested in finding a store or service in a particular city, street, or even block.

This week’s Wrap-Up highlights some of the newest developments on the local media front, as well as a few new social media tools that will help make your online engagements a success.

Mashable:
Twitter Local Trends Now Live For All

TechCrunch:
Localeze to Power Local Business Listings for Bing

ReadWriteWeb:
29 Million Searches Per Minute: Global Search Engine Market Grew 46% in 2009

Social Media Examiner:
How to Better Engage Facebook Fan Page “Fans”

Mashable:
Pope’s Message to Priests: We Must Blog

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