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Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business.

One of social media’s greatest potential pitfalls also represents an unprecedented opportunity for companies: employee activity in the online space. We’ve all heard the stories of how a distasteful Facebook update or Twitter post from an employee can have detrimental impacts on the brands they are supposed to be protecting. But as simple as it may seem, the solution is not to ban employee social media use; in fact, when managed appropriately, employees can be a brand’s greatest asset, serving as online brand ambassadors and pumping positive content throughout the digital space.

This week’s Wrap-Up includes a few examples of why employee social media training and policies are so important, as well as some new data on the role of social media in day-to-day life:

Mashable:
Most Companies Don’t Have a Social Media Policy

Social Media Examiner:
How IBM Uses Social Media to Spur Employee Innovation

Mashable:
3 New Ways to Measure the Social Web

TechCrunch:
COO: 175 Million People Log Into Facebook Every Day

CNN:
Google Searches Getting More Social

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Dallas Lawrence is Chair of the Social and Digital Media Practice at Levick Strategic Communications, the nation's top crisis communications firm. He blogs on emerging digital media trends and best practices for social media engagement on Bulletproof. Connect with him @dallaslawrence.