BulletProofBlog the blog on crisis communications

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business.

Social media’s gradual evolution into an essential business tool has morphed into a torrent that is inundating all levels of companies both large and small. In fact, a recent study shows that a 79 of the world's largest 100 companies are making use of at least one social media tool. At the same time, myriad small businesses are making daily use of blogs, Facebook, Twitter, and other social media platforms. As such, it is becoming increasingly apparent that any company postponing social media engagement for much longer will likely face an almost insurmountable competitive disadvantage in the near future.

This week’s Wrap-Up seeks to address some of the questions companies may have about getting started with social media. From how to engage on Facebook, to how to market on LinkedIn, to how to make sense of new products such as Google Buzz, it’s covered below:

ReadWriteWeb:
Are the Fortune 100 Now Beginning to Embrace Social Media Tools?

ClickZ:
Five Social Media Trends to Watch in Early 2010

Social Media Examiner:
13 Ways to Move Your Facebook Fans to Action

Mashable:
Google Buzz Not a Twitter or Facebook Killer, Says Google Exec

Social Media Explorer:
Top 5 Ways to Market Your Business with LinkedIn

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