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Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business.

As social media’s business value continues to grow, everyone from big-time communications and marketing professionals to small business owners are using platforms such as Facebook, Twitter, and YouTube to promote their brands. In just the past week, new studies indicated just how powerful Facebook can be as a marketing tool, Twitter announced new functionality for integrating within websites, and the South by Southwest Conference in Austin provided a showcase for social media experts to share their thoughts, tricks, and tools.

This week’s Wrap-Up highlights a few of these recent developments and how different types of businesses are using social media to boost their bottom line:

Mashable:
How PR Pros Are Using Social Media for Real Results

Social Media Examiner:
5 New Studies Show Facebook a Marketing Powerhouse

ReadWriteWeb:
http://www.readwriteweb.com/archives/twitter_announces_anywhere_publishers_platform.php

Mashable:
4 Ways to Effectively Use Social Media as a Catalyst

CNN:
5 Things We Learned at South by Southwest

**Stay tuned for Tuesday’s Six @ Six post, where we outline six of our favorite takeaways from the South by Southwest conference.

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