Bulletproof Interview Special – Julie Susman on Effective Federal Government Marketing
As part of a continuing series of Bulletproof Blog™ video interviews with thought leaders across multiple disciplines and industry sectors, I recently sat down with Julie Susman, President and CEO of the Jefferson Consulting Group, to discuss how government contractors can best navigate the rapidly changing federal procurement landscape, among other topics.
A senior business executive and savvy Washington insider, Ms. Susman understands how to market services that streamline government missions and operations. Calling on more than three decades of experience in government affairs and federal contracting issues, Ms. Susman shared her insights on working with the Federal government to create results for a wide range of clients – even in the so-called “toxic environment” that currently exists on Capitol Hill.
Click the video above to view Ms. Susman’s interview in its entirety.
Michael W. Robinson is a Senior Vice President and Chair of the Corporate Practice at Levick Strategic Communications, the nation's top crisis communications firm. He is also a contributing author to Bulletproof Blog. Connect with Levick on Twitter: @Levick.
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Michael Robinson, Senior Vice President of Levick Strategic Communications, is a trusted counselor and strategist to global C-Suite executives, elected officials, and financial market leaders. Mr. Robinson has been directly involved with the highest-profile business, financial, and policy issues of the last 25 years - from Wall Street to the White House to the highest levels of Corporate America. Learn more: Read my