BulletProofBlog the blog on crisis communications

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business.

We talk a lot in this space about the role that social media can play in growing businesses of all shapes and sizes, but it’s also important to keep the user experience in mind – on both your social media platforms and on your website. While it is critical to engage your followers and fans, in order to attract new audiences and achieve full online success, the profile or website itself should be a preferred online destination for your brand ambassadors. That means creating appealing, interesting, and innovative content. For instance, word of virtual events, contests, rewards, and crowdsourced activities can spread virally and attract greater audiences than ever before.

This week’s Wrap-Up outlines some of the tactics and strategies for optimizing your online presences to provide the best user experience possible:

Mashable
Top 5 Ways to Make Your Site More Fun

E-Consultancy:
10 Common Online Reputation Mistakes

Mashable:
6 Ways Brands Are Using Social Media for Real-World Action

ReadWriteWeb:
Memo to Gov Agencies: You May Now Tweet, Blog, and Facebook

E-Consultancy:
Election Memo to Party Leaders: Please Sort Out Your Terrible Websites

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