BulletProofBlog the blog on crisis communications

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business.

Twitter made big news this week with the launch of its new Promoted Tweets advertising platform – joining Facebook, Google, and other social media and online service providers seeking to monetize via advertising. But even as social media outlets continue to provide new opportunities for businesses to micro-target ads to specific audiences, any such advertising needs to be well-planned and tailored to the particular nuances of each social network. No matter the platform, online advertising cannot take the place of the genuine engagement with fans and followers that social media users have come to expect and demand.

This week’s Wrap-Up outlines a few of the major social media developments of the past week, as well as guides as to how businesses can best organically engage customers in the online space:

Reuters:
Twitter’s Promoted Tweets: What You Need to Know

Mashable:
Google Upgrades Its Twitter Search Feature

Social Media Examiner:
Why Foursqaure Drives Business: What You Need to Know

TechCrunch:
Glympse Brings Real-Time Location Sharing to Facebook

Mashable:
HOW TO: Target Social Media Influencers to Boost Traffic and Sales

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