BulletProofBlog the blog on crisis communications

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business.

It’s official: with 420 million global users, Facebook is the dominant social media platform. With an ever-aging audience (the fastest-growing segments of users are those over 45 years old), it isn’t just for college students anymore. And this past week, it launched major changes that present new opportunities for both individuals and businesses – developing Community Pages to bring together users with similar interests, announcing plans to integrate with sites across the Web for social bookmarking, and inching closer to matching the geo-location capabilities of some of its competitors. All of this means that if your business hasn’t yet considered Facebook, it’s time to take a long, hard look at how the service can help reach new customers and boost your bottom line.

This week’s Wrap-Up highlights these new Facebook developments, as well as some tips and tricks for other social and digital media platforms:

Mashable:
Facebook Now Commands 41% of Social Media Traffic

TechCrunch:
Facebook Introduces Community Pages, Hopes to Make Them “Best Collections of Shared Knowledge”

TechCrunch:
Glympse Brings Real-Time Location Sharing to Facebook

Social Media Examiner:
4 Unique Ways to Use Twitter Lists

Social Media Explorer:
Four Search Engines Marketers Should Know About

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