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Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business.

While it may be the most prominent example of the past week, Facebook is not the only social media platform broadening its reach via integration on sites throughout the Web. This growing trend provides companies with unique opportunities for to collect detailed intelligence about their website visitors and social media fans – including customer interests, visitor feedback, and insights as to where to best engage target audiences through social media.

With such integration changing the ways in which businesses can learn from their social and digital media engagements, this week’s Wrap-Up highlights key tactics and strategies for best leveraging the information now at their fingertips.

ReadWriteWeb:
Bringing Google, Facebook, Twitter Together: Third Party Login Grows Rapidly in 2010

Social Media Examiner:
21 Creative Ways to Increase Your Facebook Fanbase

Mashable:
10 Dos and Don’ts for Brands on Twitter

Fast Company:
21 Twitter Tips for Socially-Savvy Companies

Mashable:
The State of Online Word of Mouth Marketing

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Patrick Kerley is a Senior Digital Strategist at Levick Strategic Communications, the world’s top crisis firm. He is also a contributing author to Bulletproof Blog™. Connect with him @pjkerley.