BulletProofBlog the blog on crisis communications

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business.

A few weeks back, Old Spice created considerable online buzz when it released a stream of videos featuring bare-chested, ex-football player Isaiah Mustafa responding directly to individual fan messages and questions submitted via Facebook and Twitter. This week, a debate has erupted over the actual bottom line impact of the social media blitz.

While the return on Old Spice’s digital investment still remains a question, this integrated use of multiple social media platforms in a single consumer engagement has set the bar high for future online marketing and communications campaigns.

This week’s Wrap-Up highlights this and other key developments in the social media space from the past week:

Real SEO:
Now Old Spice’s Sales Are Up – Make Up Your Minds Already

Mashable:
Facebook Questions Officially Launches

Mashable:
How 12 CEOs & Founders are Leveraging Web Video

YouTube Blog:
Upload limit increases to 15 minutes for all users

The Next Web:
Tweetdeck to test 5,000 users in new version with User Streams API