Levick Strategic Communications’ Bulletproof Blog, authored by thought leaders from the top crisis firm in America, offers insights and analysis on the most pressing communications issues facing corporations, countries, and interest groups today. From recalls to multinational mergers, and from high-profile litigation to regulatory and congressional investigations, this is your one-stop clearinghouse for the tactics and strategies that protect brand credibility and trust when they matter most.

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Corporate and Finance


Tylenol – Still the Cure for Crisis Pain

Posted by: Gene Grabowski | Sep 29, 2008

Tylenol – Still the Cure for Crisis Pain

With Melamine – the toxin at the root of last year’s pet food adulteration – back in the news, the retailers and manufacturers that will be forced to deal with just the latest China-related product safety scare should take a page from a crisis playbook classic. This week marks the 26th anniversary of the Tylenol tampering crisis. To this day, the famous 1982 incident is presented as the successful case study in how corporations should handle ... Read More

Cuomo and the SEC: Deep Trouble for Short Sellers

Posted by: Michael Konczal | Sep 26, 2008

Cuomo and the SEC: Deep Trouble for Short Sellers

While John McCain may think that Andrew Cuomo would be a fine choice for the next SEC Chairman, the fiery and politically-astute Democratic Attorney General of New York State has no intention of waiting on election returns to get involved in one of the most significant financial crises of our lifetime. Last week, the Wall Street Journal reported that Mr. Cuomo has begun a “wide ranging investigation into short selling in the financial market.” In the ... Read More

While Newsprint may be Dead, Newspapers are Still Very Much Alive

Posted by: David Bartlett | Sep 25, 2008

While Newsprint may be Dead, Newspapers are Still Very Much Alive

Everyone seems to be talking these days about the death of newspapers. In fact, much of the discussion has been detailed right here in Bulletproof’s corner of cyberspace. But, while the newspaper business may be in trouble, it is dangerous to assume that newspapers themselves are history. It all depends on how one chooses to define the word “newspaper.” If you mean that bundle of cheap newsprint that gets thrown on your lawn every morning, kiss it ... Read More

Microsoft Fights the Mac Attack

Posted by: Andrew Koneschusky | Sep 23, 2008

Microsoft Fights the Mac Attack

As the election season reaches a fever pitch, the ad wars are about to get ugly. Only we’re not talking about Obama versus McCain, but rather another battle being waged for the hearts and minds of American citizens – that of the PC versus the Mac. This week, Microsoft announced the second phase of a $300 million advertising campaign to remake its tattered image following a year-and-a-half long assault on Windows-based computers from rival Apple. Central ... Read More

Is Your Data at Risk? Ask Governor Palin

Posted by: Andrew Koneschusky | Sep 23, 2008

Is Your Data at Risk? Ask Governor Palin

Of all the issues one might expect Governor Sarah Palin's vice presidential candidacy to highlight, data security seemed like an unlikely contender. That was, of course, until last week when hackers broke into the Governor’s personal Yahoo email accounts and posted messages, screenshots of her inbox, and family photos all over the Internet. Now the Governor is taking some flack, not because she was complicit in or could have somehow prevented the virtual break-in. Rather, the ... Read More

Darwin’s Waiting Room

Posted by: Dallas Lawrence | Sep 20, 2008

Darwin’s Waiting Room

Do you hear that sound? Listen carefully. It’s being heard in newsrooms from Los Angeles to Orlando and from New York to Cleveland. It began as a low, almost inaudible murmur in the late 1990s and has grown ever louder with each passing day. It’s the sound of the last gasping breath of those unable to adapt to a changing world. It’s the sound of irrelevance. Today, newspapers are struggling to keep up with the evolving ... Read More