Levick Strategic Communications’ Bulletproof Blog, authored by thought leaders from the top crisis firm in America, offers insights and analysis on the most pressing communications issues facing corporations, countries, and interest groups today. From recalls to multinational mergers, and from high-profile litigation to regulatory and congressional investigations, this is your one-stop clearinghouse for the tactics and strategies that protect brand credibility and trust when they matter most.

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Latest Study: BPA May Spell Big Problems for Plastic Bottle Manufacturers

Posted by: David Bartlett | Sep 4, 2008

Latest Study: BPA May Spell Big Problems for Plastic Bottle Manufacturers

Yesterday, the Yale School of Medicine released a study that once again raises questions about the safety of a chemical commonly found in everyday plastics.   The potential dangers associated with Bisphenol A, or BPA, have long been the subject of debate among regulators, scientists, consumer groups, and the manufacturers that produce nearly 7 billion pounds of BPA each year. But with the revelation that exposure to EPA-accepted levels of the chemical has caused brain function and ... Read More

Don’t Believe the Hype: The Alternative Could Be Worse

Posted by: David Bartlett | Aug 20, 2008

Don’t Believe the Hype: The Alternative Could Be Worse

Week after week the news media report on the latest medical studies that identify some new and unexpected risk to our health. Do cell phones cause brain tumors? Do overhead power lines lead to childhood leukemia? Does exposure to common chemicals increase the risk of breast cancer? We see the scary headlines, but few of us notice the inevitable follow-up stories that put these newly apprehended risks into perspective and often debunk the initial reports altogether. A ... Read More

More is Expected if Whole Foods Is to Protect the Promise of Its Brand

Posted by: Gene Grabowski | Aug 12, 2008

More is Expected if Whole Foods Is to Protect the Promise of Its Brand

Say it ain’t so! Whole Foods Market, the top U.S. organic foods retailer, has announced a recall of all the fresh ground beef it sold between June 2 and August 6 due to potential E. coli contamination. This significant event threatens to undermine the promise of the Whole Foods brand – that is, consumers may pay more for its products but can expect food that is fresher, healthier, and safer in return. Whole Foods said the ... Read More