Bulletproof Blog's Weekly Web Wrap-up offers a compilation of key discussions regarding the relevance of social media in business. Allies are essential during a crisis for deploying your messages and digital media has created a wealth of resources for enacting this process. Companies that develop a social media strategy in advance will already know the best platforms available for reaching target audiences when the crisis strikes. This week’s list of articles emphasizes the need to enlist your ... Read More

Last week, Bulletproof Blog launched the Weekly Web Wrap-up - a compilation of key discussions in the media regarding the relevance of social media in business. This week's list of top five digital media articles highlights companies tapping into online resources to condition the marketplace. These executives understand the two-way discourse the Web provides for testing and refining messages with key audiences in advance. When used correctly, social media can be more than a marketing platform. It ... Read More

This summer, the energy industry stands at a crossroads. The global warming debate is all-but decided. Another summer of surging prices is likely on the horizon. Action in Washington on myriad energy issues seems like a forgone conclusion.   In this month’s edition of Levick’s e-newsletter, High Stakes™, we examine the foremost communications challenges facing four pillars of the energy industry -- when what they do next may very well define their roles in America’s energy future. At ... Read More

Each week, Bulletproof Blog features exclusive interviews with thought leaders on issues of critical importance to companies and countries. This week, we interview Paul Levy, the President and CEO of Beth Israel Deaconess Medical Center in Boston, about the opportunities for CEOs in the blogosphere. Mr. Levy’s blog, Running A Hospital, is one of the most popular CEO blogs on the Web. As a corporate leader who has been sharing messages in the social media space ... Read More

Our 1440 minute news cycle can make it hard to keep up with all the news, especially when it comes to the fast paced world of digital media. That’s why starting today, BulletProof will feature a Weekly Web Wrap-Up – a compilation of key discussions in the media regarding the relevance of social media in business. Each Friday, we will post the top five digital media articles every executive needs to read. Consider it your ... Read More

If you are one of the 60 percent of Twitter users who have deserted their accounts after a month, it’s time to reconsider your participation. The world’s third most popular social networking site has relevance for all consumer companies. Ignoring what is being said about your brand in this space is no longer an option – just ask Domino’s, KFC and AT&T. Right now customers, vendors, employees and the media are discussing your brand. Following their ... Read More