According to data recently released by law firm marketing consultants Alyn-Weiss & Associates, the number of transactional, corporate, and defense law firms that employ Search Engine Optimization (SEO) to generate new business has nearly tripled over the last two years. For the better part of the last decade, the plaintiffs’ bar remained a full Internet generation ahead of the defense when it came to Web savvy. Now, it seems that the competition – at least ... Read More

Last month, the international law firm Fulbright & Jaworski published the fifth edition of its annual litigation trends survey. It is the largest survey of its kind – providing valuable insights from 358 in-house counselors in the U.S. and UK on what are likely to be the most significant sources of corporate litigation in the coming year. The survey results confirm the old adage that the more things change, the more they stay the same. For ... Read More

I know what you're thinking. You've conquered the blogosphere. You've "friended" colleagues to build your Facebook social network and you are LinkedIn up to your eyeballs. You have embraced the power of the Internet and effectively demonstrated your social media savvy. And now, just as you are about to pat yourself on the back for being ahead of the curve, the next new media craze becomes the talk of the office. At first, you convince yourself that you misunderstood the water cooler conversation. Your colleagues must ... Read More

In a high-anxiety environment – such as the one created by the current financial crisis – wild rumors all too often carry the weight of fact. When a company’s stakeholders hear troublesome news, they don’t have the luxury of waiting around for confirmation. They’ll opt for the knee-jerk reaction almost every time. Just ask Apple investors whose stock lost ten percent of its value in ten minutes after false reports that CEO Steve Jobs had ... Read More

  “Over-communicate in a crisis” – Jack Welch, former CEO of General Electric.  When United Airlines was forced to file for bankruptcy in December 2002, this sage advice served as the centerpiece of the company’s efforts to revive one of the most well-known and respected brands in the world. On the same day that United filed for bankruptcy protection in federal court, CEO Glenn Tilton flew to Chicago’s O’Hare International Airport to explain the company’s decision to customers ... Read More

Last month, market research firm StudyLogic released a report – commissioned by Sheraton Hotels and Resorts – that found 35% of the 6,500 respondents said they choose to spend time with their mobile device over spending time with their spouse. The report also found that 87% of professionals bring their mobile device into the bedroom. This study certainly suggests a few things about modern relationships, but it also offers two very important insights into marketing and ... Read More