As more companies and brands fall prey to critical – and in many cases false or misleading – reporting in the blogosphere, understanding the new rules of engagement that govern interaction in the digital space has become increasingly important. Often remembered more for their blogging missteps than their successes in recent years, businesses around the world are just now beginning to comprehend how completely the dynamic has shifted away from the traditional media rules of ... Read More

In all of my dealings with corporate general counsels over the years, I’ve learned that the most effective and talented of the bunch share one common quality – the ability to anticipate legal and business issues lurking around the corner and thus limit exposure. These counselors have their fingers on the pulse. And as such, they offer their bosses in the boardroom and C-Suite what they often need most – a glimpse at what’s next. Ten ... Read More

The recent launch of jazzy new consumer networking platforms by food giants General Mills and Kraft Foods demonstrates the recognized power these online tools have in maintaining brand loyalty and in engaging consumers – especially young ones – with ideas, products, and messages. General Mills has launched an online network called Pssst... in an effort to “build stronger relationships with our consumers.” The network, which invites feedback from consumers on what they like and don’t like, ... Read More

A recent story in the National Law Journal looks at the range of legal problems employee blog posts – whether they’re sanctioned or not – can create. In the article, attorney Zachary Hummel claims that some employers give free rein to employees on corporate blogs as a way to monitor morale in the workplace. While (possibly) well intentioned, this approach does not bode well for a company’s digital presence. Just like it is incumbent on employers ... Read More

Last weekend, Richard Levick gave a speech before hundreds of bloggers at the BlogWorld Conference in Las Vegas. He focused on how the blogosphere has forever changed the crisis communicators’ craft and what we all must do to adapt to an evolving new media landscape. For those of you that couldn’t make it to Vegas, I offer an example of what happened there not necessarily staying there. Richard gave an interview with Blog Talk Radio shortly ... Read More

Everyone seems to be talking these days about the death of newspapers. In fact, much of the discussion has been detailed right here in Bulletproof’s corner of cyberspace. But, while the newspaper business may be in trouble, it is dangerous to assume that newspapers themselves are history. It all depends on how one chooses to define the word “newspaper.” If you mean that bundle of cheap newsprint that gets thrown on your lawn every morning, kiss it ... Read More