Levick Strategic Communications’ Bulletproof Blog, authored by thought leaders from the top crisis firm in America, offers insights and analysis on the most pressing communications issues facing corporations, countries, and interest groups today. From recalls to multinational mergers, and from high-profile litigation to regulatory and congressional investigations, this is your one-stop clearinghouse for the tactics and strategies that protect brand credibility and trust when they matter most.

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Digital Media


A “Progressive” Call for a “Regressive” Tax

Posted by: Richard Levick | Aug 26, 2008

A “Progressive” Call for a “Regressive” Tax

In an opinion piece published in yesterday’s Washington Post, environmental lawyer Dusty Horwitt proposed the idea of a “progressive” tax by which energy prices would be “kept at a consistently high level” in order to “make the technologies that overproduce information more expensive and less widespread.” Why is an environmental lawyer making a tangential case for new energy taxes by targeting information technologies? Because, as Horwitt opines, an information overload created by blogs and other online ... Read More

Don’t Believe the Hype: The Alternative Could Be Worse

Posted by: David Bartlett | Aug 20, 2008

Don’t Believe the Hype: The Alternative Could Be Worse

Week after week the news media report on the latest medical studies that identify some new and unexpected risk to our health. Do cell phones cause brain tumors? Do overhead power lines lead to childhood leukemia? Does exposure to common chemicals increase the risk of breast cancer? We see the scary headlines, but few of us notice the inevitable follow-up stories that put these newly apprehended risks into perspective and often debunk the initial reports altogether. A ... Read More

Your New Creative Department – Your Customers

Posted by: Gene Grabowski | Aug 14, 2008

Your New Creative Department – Your Customers

In another sign that companies are increasingly using the Web to solicit their customers for creative ideas, Crest toothpaste is asking YouTube fans to develop the slogan for its new wintergreen ice flavor. From September 15 through October 17, consumers are invited to submit videos featuring their take on the brand in 10 words or less. The winning phrase will be used in late fall and winter television spots advertising the new flavor. And to pique ... Read More

Queen Rania Leading a New Media Revolution

Posted by: Steve Ellis | Aug 12, 2008

Queen Rania Leading a New Media Revolution

With everyone putting down their daily newspapers and turning to the Internet as the primary source for news and information, world leaders, celebrities and corporations alike must find new avenues to capture people’s attention. Simply put, a high-profile placement in The Times is no longer enough to shape stories and change perceptions. It seems that Jordan’s Queen Rania has learned this lesson well – as she is the leading world leader in utilizing new media to ... Read More

Apple’s Mobile Mess

Posted by: Gene Grabowski | Aug 4, 2008

Apple’s Mobile Mess

The latest wave of disappointment in Apple’s iPhone 3G saga came with the launch of MobileMe a few weeks back. As users reported server outages and lost e-mails, Apple remained quiet – issuing a terse, one-sentence statement online and eventually sending an apology e-mail to subscribers a few days later. To date, the company still has not answered the increasingly angry demands for information from its loyal customers and has stiff-armed inquiring news media. As a ... Read More