BulletProofBlog the blog on crisis communications

In the Digital Age, search engines are the gatekeepers of information. As such, keeping up with the latest online search innovations has become an absolutely essential element of 21st Century corporate message management. In December 2009, Google fundamentally altered the search engine landscape by introducing its Realtime Search capability, which enables Web users to aggregate and sort the latest online information related to their keyword searches – including posts to social networking sites such as Facebook, ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. Considering last week’s massive spike in interest in location-based social networking – which was sparked by the launch of Facebook Places – it is only fitting that this week’s Wrap-Up focuses on how businesses both large and small can leverage networks such as FourSquare, Gowalla, and now Facebook Places. FourSquare alone now has nearly three million users, and the ... READ MORE

The top six social media tips to know before you leave the office. Back when the broadcast networks and major daily papers dominated the news market, it was easy to gauge the authority and reach of any given report. But today, as bloggers play an increasingly significant role, evaluating the credibility and readership of a particular piece of “news” is quite a bit trickier. Some bloggers are established journalists with massive readership and integrity beyond reproach. ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. With yesterday’s launch of Facebook Places marking yet another evolution in social networking, it’s getting easier and easier to be overwhelmed by the sheer amount and diversity of social networking options available to businesses today. But unless your company is able to dedicate almost unlimited resources to social networking, the best strategy for success is to choose just a ... READ MORE

The top six social media tips to know before you leave the office. In today’s digital world, where everyday Web users are empowered to broadcast their thoughts and opinions across the globe, it is easier than ever before for a single disgruntled customer or former employee to permanently stain a company’s image. Attacks on companies take place every second – on blogs, Twitter, Facebook, and elsewhere on the Web – sometimes leading to irreparable damage. Just ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. As social networks continue to impact the way companies do business, connect with consumers, market their products, and generate sales leads, it’s important to remember that there is no single best way to achieve success in the social media space. Instead, businesses looking to get involved or expand their social media involvement must carefully consider their goals and resources ... READ MORE

The top six social media tips to know before you leave the office. Since their inception, social media have transformed the way companies approach online commerce in once unimaginable ways. Now, even greater evolutions are afoot – and all companies would be wise to take notice. For instance, social currency – or the monetization of social media users’ influence in the digital realm – is replacing money as a means to support causes, access online content, and ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. As the time the public spends on social networks  continues to increase, it is critical for companies to understand how social media can streamline relationships, expand marketing efforts, and cultivate a network of brand ambassadors. But simply launching a Twitter profile or Facebook page is hardly sufficient; in order to truly leverage the myriad opportunities presented by social media, ... READ MORE

The top six social media tips to know before you leave the office. While consumers once communicated with companies privately, they are now conversing publicly with brands using posts, comments, “Like” buttons, tweets, retweets, and the countless other forms of quick, open communication that are available today.  For brands engaging in social media, it is a constant challenge to keep track of all these lines of communication and provide fresh new content to an audience hungry ... READ MORE

The top six social media tips to know before you leave the office. The seemingly authoritative and impartial articles found on Wikipedia often provide Web users with easy-to-access information on the topics, issues, companies, and products they care about. As the Internet’s “free encyclopedia,” articles on this popular information-sharing site are almost always at the top of search results for millions of keywords and topics. This deep library of content has made the site the seventh ... READ MORE