: Social & Digital MediaThis Month in High Stakes – Energy
This summer, the energy industry stands at a crossroads. The global warming debate is all-but decided. Another summer of surging prices is likely on the horizon. Action in Washington on myriad energy issues seems like a forgone conclusion. Â In this month's edition of Levick's e-newsletter, High Stakesâ„¢, we examine the foremost communications challenges facing four pillars of the energy industry -- when what they do next may very well define their roles in America's energy future. At ... READ MORE
What’s Next: The Bulletproof Interview – Paul Levy on CEO Blogging
Each week, Bulletproof Blog features exclusive interviews with thought leaders on issues of critical importance to companies and countries. This week, we interview Paul Levy, the President and CEO of Beth Israel Deaconess Medical Center in Boston, about the opportunities for CEOs in the blogosphere. Mr. Levy's blog, Running A Hospital, is one of the most popular CEO blogs on the Web. As a corporate leader who has been sharing messages in the social media space ... READ MORE
Weekly Web Wrapup
Our 1440 minute news cycle can make it hard to keep up with all the news, especially when it comes to the fast paced world of digital media. That's why starting today, BulletProof will feature a Weekly Web Wrap-Up - a compilation of key discussions in the media regarding the relevance of social media in business. Each Friday, we will post the top five digital media articles every executive needs to read. Consider it your ... READ MORE
Twitter – Your Crisis Early Warning System
If you are one of the 60 percent of Twitter users who have deserted their accounts after a month, it's time to reconsider your participation. The world's third most popular social networking site has relevance for all consumer companies. Ignoring what is being said about your brand in this space is no longer an option - just ask Domino's, KFC and AT&T. Right now customers, vendors, employees and the media are discussing your brand. Following their ... READ MORE
Zogby Poll Affirms Digital Media’s Dominance
According to a Zogby poll released this week, the most trusted name in news can no longer be found on the television or in newsprint. To the chagrin of newsroom directors and cable producers around the country, Americans have signaled a firm shift in their news gathering habits with a majority saying for the first time that they trust information found on the Internet more than any other medium. For anyone still looking ahead to the day ... READ MORE
AT&T Response to iPhone Critics Misses a Golden Opportunity
Today, AT&T responded to current subscribers angered by its decision to not subsidize an upgrade to the new iPhone 3G S for every current iPhone owner. Bulletproof readers will recall we first addressed this issue last week as the crisis appeared to be spiraling out of control absent any messaging from AT&T. The company has since announced that any customer eligible for the full subsidy within the next three months can immediately upgrade at a ... READ MORE
Directing in an Age of Peril
In an era of sweeping regulatory reform, major evolutions in media, and unprecedented public anger toward Corporate America, boards of directors are asking two questions when it comes to reputational risk management in the Digital Age. First, what is our role in crisis? And second, how do we best prepare? These topics and many others were addressed during the 2009 NACD Directorship Global Forum, which brought together more than 100 of the most influential minds in ... READ MORE
AT&T’s Opportunity to Upgrade Its Image
Apple enthusiasts rejoiced at the news of a new, faster, more powerful iPhone 3GS Monday - that is until they found out that AT&T would not subsidize the upgrade cost for current users. AT&T's position not to allow upgrades for current customers has produced fast and furious backlash. Consumers quickly took to the Internet and formed a Twitter petition calling on AT&T to change its position. More than 8,000 people have signed the petition since it was ... READ MORE
What’s Next: The Bulletproof Interview – Brett Berty and Mike Rozembajgier of Stericycle Expert RECALL on Recall Communications
Each week, Bulletproof Blog features exclusive interviews with thought leaders on issues of critical importance to companies and countries. This week, with high-profile recalls of peanuts, pistachios, and countless other food and consumer products making headlines, we interview Brett Berty and Mike Rozembajgier, the Senior Recall Strategist and Director of Recalls, respectively, for Stericycle Expert RECALL services. Together, Mr. Berty and Mr. Rozembajgier, who lead Stericycle's industry-leading Expert RECALL team, have guided companies through the complex ... READ MORE
What’s Next: The Bulletproof Interview – Incoming ABA President Carolyn Lamm on the Rapidly Changing Legal Landscape
Each week, Bulletproof Blog features exclusive interviews with thought leaders on issues of critical importance to companies and countries. This week, with the current economic crisis and an increasingly inter-connected global community driving sweeping changes in the legal profession, we interview incoming American Bar Association President Carolyn Lamm. In addition to being one of the world's foremost legal minds on issues of international arbitration, international trade, and international commercial litigation, Ms. Lamm has been named a ... READ MORE













