BulletProofBlog the blog on crisis communications

The top six social media tips to know before you leave the office. Earlier this month, Washington D.C. was transformed into an East Coast version of Silicon Valley – thanks to the first annual Digital Capital Week. Produced by Shiny Heart Ventures and iStrategy Labs, Digital Capital Week was a “10-day festival in Washington, D.C., focused on technology, innovation, and all things digital in our nation’s capital.” More than 5,300 people registered for DCWeek events, which took ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. Social media’s exponential growth is showing no signs of slowing down. In fact, statistics released just this week by LinkedIn show that the site now has more than 70 million users and more than a million company profiles. As the self-described “professional social networking site,” even the most social media-resistant companies should at least consider leveraging the opportunities provided ... READ MORE

At last week’s TWTRCON conference – a one-day gathering in New York City where business leaders discussed leading strategies for effective corporate messaging on Twitter – Martha Stewart shared the secret of her success on the exploding social media platform. “You have to be you,” she stated. “I write all my own tweets. To me, that is the best use of the medium.” Ms. Stewart’s chosen approach seems to be paying off. In only five months, ... READ MORE

The top six social media tips to know before you leave the office. As the search marketing space continues to evolve, I traveled to the SMX Advanced Conference earlier this month to find out more about what’s next in search engine optimization (SEO) and to better understand how businesses can adapt accordingly. With 88 billion monthly searches executed on Google alone, it is critical for companies of all shapes and sizes to understand the importance of ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. Social networking isn’t just for kids anymore; and it hasn’t been for some time. New studies show that more than 25 percent of Americans over the age of 50 are engaged on social networks, and that 22 percent of all online activity centers around social media. With social media use growing so rapidly among older demographics and dominating more ... READ MORE

The top six social media tips to know before you leave the office. Since its launch two years ago, Apple’s App Store has served up more than 3 billion downloads from its library of more than 140,000 apps. Combined with the growing popularity of the Android phone and the availability of new Blackberry apps, this deluge of smartphone activity has presented companies with a variety of new ways to market to and interact with consumers. With ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. If you’re a regular Bulletproof reader, you probably understand the full scope of social media’s impact on communications and marketing today. But if your bosses or the decision-makers at your company haven’t yet fully grasped social media’s importance, it can be difficult to muster the resources and commitment necessary to fully achieve online success. Fortunately, many of the myths ... READ MORE

The top six social media tips to know before you leave the office. In 2009, one in every ten U.S. companies reported that employee social media activity had done damage to the corporate brand. With increasing engagement on Facebook, Twitter, and other social networking sites enabling employees to share thoughts, photos, personal information, and even gripes, it’s clear that companies need to do more to ensure that their people understand the implications of social media activity. How ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. This week, the AP Stylebook – a mainstay of the traditional press – finally began to embrace the digital revolution when it incorporated 42 new writing guidelines specifically designed for social media. At the same time, new forms of business integration using social media (both B2C and B2B) continue to take flight – as evidenced by this week’s announcement ... READ MORE

The top six social media tips to know before you leave the office. Controlling brand identity has long been an integral part of any reputation management program. Companies have a vested interest in protecting their names and logos from unauthorized use – printed, spoken, or otherwise. While social media have forced companies to cede more and more brand control over to the public in recent years, there are still instances where business interests have not only ... READ MORE