BulletProofBlog the blog on crisis communications

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. With the seemingly never-ending introduction of new social media tools, such as this week’s launch of Google’s real-time search functionality, it is becoming more essential than ever to understand the full power of online media to reach and retain customers, engage with new audiences, and ensure your company is positioned for success in 2010 and beyond. This week’s Wrap-Up features ... READ MORE

The top six social media tips to know before you leave the office. In today’s digital world, corporate blogs are becoming an increasingly important tool in the ongoing effort to connect with customers, stakeholders, and other important audiences. Corporate blogs make it easy for companies to showcase their services and thought leadership, connect with a core group of brand ambassadors, increase online exposure to new audiences, and much more. Successful corporate blogging involves more than just picking ... READ MORE

By every account, the last two weeks have not been kind to Tiger Woods – not the person, nor the billion dollar brand. For days on end, new revelations emerged with every passing hour. Racy “sext messages” from alleged lovers were posted online, confusing and ambiguous statements from the golfer himself were posted to his website, and all the while the media frenzy picked up steam. As an avid golfer and someone who counts himself a fan ... READ MORE

Each week, Bulletproof Blog features exclusive interviews with thought leaders on issues of critical importance to companies and countries. This week, with the industry-leading blog tracking service Technorati having just released its “State of the Blogosphere 2009” report, we interview Technorati CEO Richard Jalichandra on the evolving impacts that blogs have had on business in 2009 – and what we can expect moving forward in 2010 and beyond. Technorati just released its “2009 State of the ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. The big social media news this past week was the implementation of the Federal Trade Commission’s new rules governing how companies can use social media and celebrity endorsements to market their products and services. With this new set of rules in place, it  is even more important that every company understand the role and power of social media in ... READ MORE

As of yesterday, the Federal Trade Commission (FTC) will now be watching the online space for signs that advertisers masquerading as independent third parties might be taking advantage of the millions of consumers whose buying decisions are increasingly shaped by social media. The FTC will be monitoring blogs, Facebook, Twitter, and myriad other platforms for violations of new rules aimed at infusing greater corporate transparency online. Among the practices long frowned upon in the social media ... READ MORE

The top six social media tips to know before you leave the office. The size and growth of social media can be imposing to those less familiar with how to use this space to both monitor and engage the online conversation. Luckily, there are members of this digital community who are constantly working on new tools to help everyone from individual bloggers to Fortune 100 companies better listen to, and learn from, the conversations taking place ... READ MORE

When Tiger Woods hits a 300-yard drive on the golf course, it’s hardly big news. But when he takes a 300-yard drive at 2:30 a.m. that ends in a crash at the foot of his neighbor’s driveway, it’s another story altogether. If you’re an avid sports fan like me, chances are you spent some time this weekend glued to ESPNews for the latest information on what was reported to be a “serious” single-car accident involving a ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. For those still wondering about the power of social media, consider this: more than 12 million people engage in nearly 30 million conversations every single day on Twitter alone. Much of the discussion across the entire social media sphere is driven by consumers talking about the brands they encounter every day. Forward-thinking companies are adapting to this paradigm shift ... READ MORE

The top six social media tips to know before you leave the office. When reputational problems strike your brand in today’s digital realm, moving quickly to own the online messaging landscape can make the difference between a short lived bump in the branding road and a crippling long-term crisis.   How can organizations guard their reputations and protect their bottom lines when online critics launch viral assaults? The key is to be first in the online race to ... READ MORE