BulletProofBlog the blog on crisis communications

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. Companies that have yet to take the plunge into social media should take particular note of a major new development this week: the state of Pennsylvania, not typically considered among the most cutting edge organizations, launched a partnership with FourSquare, a fast-growing location-based social network, to promote tourism to the state. This revolutionary partnership demonstrates just how extensive the ... READ MORE

According to the results of a year-long examination released earlier this week by the Pew Research Center’s Project for Excellence in Journalism (PEJ), social and digital media differ vastly in terms of the issues they cover and the news they report. Of the 49 weeks tracked during the study, the same story topped both the blogosphere and traditional media only 13 times. On YouTube, that ratio dropped to eight in 49. On Twitter, it plummeted ... READ MORE

The top six social media tips to know before you leave the office. Speed is an essential ingredient of effective digital age crisis management. The Web’s ability to virally spread critical commentary or misleading information around the world in minutes means that companies caught flatfooted put themselves at an extreme disadvantage.  But while the real-time nature of digital communication does present problems for companies in crisis, it also pro vides solutions. When companies actively monitor the ... READ MORE

In 2010, any disaster response communications effort that lacks a digital component isn’t built for a world in which Web resources are the most trusted and widely-read media of the day. As ongoing containment and clean-up efforts in the Gulf continue, that’s a fact clearly not lost on the Deepwater Horizon Unified Command. While www.deepwaterhorizonresponse.com appears to have been hastily designed and the navigation leaves something to be desired (understandable shortcomings under the present circumstances), the ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. This week certainly saw no shortage of social media developments: new Facebook privacy functionality, an official Twitter mobile app, and even the announcement of a forthcoming Google TV service. These new capabilities are but a few of the ongoing evolutions that will continue to impact and revolutionize the way businesses connect with their consumers, market their products, and advertise ... READ MORE

The top six social media tips to know before you leave the office. Many of today’s leading brands have embraced social media and developed a presence on major social networks such as Facebook, Twitter, and YouTube. But with new websites emerging daily and well-established networks adding new features at a frenetic pace, successful companies must constantly evaluate new online opportunities to better engage customers, promote and protect reputations, and monitor the conversations impacting the corporate brand. This ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. In today’s digital-dominated world – with new business-oriented social media features coming fast and furious – companies now have a broad range of options for approaching social media and its myriad stakeholder engagement opportunities. The latest addition to the corporate-focused social media arsenal – Twitter’s Business Center – solidifies social media’s transition from a teenager’s realm to a valuable ... READ MORE

The top six social media tips to know before you leave the office. A few weeks ago, we highlighted six pioneers in the ever-changing and ever-growing world of corporate blogging. Whether that post inspired you to establish your own corporate blog, you already maintain a corporate blog, or you are considering one, you likely understand that the most challenging aspect of launching a blog can be building an initial visitor base – particularly for lesser-known brands. ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. With this week’s launch of Twitter’s embedded Tweets feature, there is no doubt that social media are becoming an increasingly integrated part of our daily lives and an inescapable element of our Web experience. Whether they’re used to communicate in times of crisis, reach new audiences, promote viral videos, or foster relationships with brand ambassadors, the growing role of ... READ MORE

For the better part of the last decade, the plaintiffs’ bar has asserted digital dominance over the defense. In countless class action engagements, plaintiffs’ attorneys have outpaced the companies they target in search engine marketing and optimization (SEM and SEO), in the blogosphere, and on Facebook, Twitter, and YouTube. By remaining a full Internet-generation ahead in the online race to be found, the plaintiffs’ bar has recruited scores of class litigants and effectively shaped the narrative ... READ MORE