BulletProofBlog the blog on crisis communications

The top six social media tips to know before you leave the office. Last week, LinkedIn launched its new “follow” feature, which enables users to track a company from its profile page or the profile pages of its employees. This new functionality is a reminder that the professional social networking site is more than just a resource for job hunters. Now, LinkedIn’s 65 million members worldwide can monitor a company’s news, new hires, and special events, ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. While it may be the most prominent example of the past week, Facebook is not the only social media platform broadening its reach via integration on sites throughout the Web. This growing trend provides companies with unique opportunities for to collect detailed intelligence about their website visitors and social media fans – including customer interests, visitor feedback, and insights ... READ MORE

As part of a continuing series of Bulletproof Blog™ video interviews with thought leaders across multiple disciplines and industry sectors, I sat down with Ginny Grenham, the founder of Grenham Networks, Senior Advisor to America’s leading weight loss and fitness website, SparkPeople, and the featured speaker at the March meeting of the Healthcare Businesswomen’s Association’s Mid-Atlantic Health Leaders Breakfast Series. With more than 20 years experience at the crossroads of the Internet and public affairs, Ms. ... READ MORE

The top six social media tips to know before you leave the office. With more than three-fourths of traditional journalists now regularly monitoring blogs for story ideas, bloggers are driving the public discussion surrounding companies and brands like never before.  As such, companies that don’t want to be left out of the conversation are adopting blogs as critical tools for communicating with supporters, detractors, and potential customers – and for good reason. Today, the blogosphere presents ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. It’s official: with 420 million global users, Facebook is the dominant social media platform. With an ever-aging audience (the fastest-growing segments of users are those over 45 years old), it isn’t just for college students anymore. And this past week, it launched major changes that present new opportunities for both individuals and businesses – developing Community Pages to bring ... READ MORE

This week, a great deal has been made of the Obama Administration’s efforts to leverage recent charges filed by the SEC against Goldman Sachs in the digital space. In an apparent effort to rally public support for financial regulation, the digital team at the White House engaged in a paid advertising effort on Google that targeted a variety of key search terms, such as “Goldman Sachs SEC.” For much of the last week, users that ... READ MORE

The top six social media tips to know before you leave the office. Online advertising represents today’s best opportunity to reach carefully-segmented audiences with your brand’s own direct messaging, undiluted by pundits, bloggers, or journalists. Unlike traditional forms of advertising on television, radio, billboards, or in print publications, which blankets wide swaths of the population with the hopes of reaching those who might purchase a particular product or service, online marketing allows advertisers to specifically target ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. Twitter made big news this week with the launch of its new Promoted Tweets advertising platform – joining Facebook, Google, and other social media and online service providers seeking to monetize via advertising. But even as social media outlets continue to provide new opportunities for businesses to micro-target ads to specific audiences, any such advertising needs to be well-planned ... READ MORE

The top six social media tips to know before you leave the office. In recent months, a string of earthquakes and other natural disasters struck across the globe – in Haiti, Chile, Uganda, and most recently in Southern California. These tragic disasters, which have killed hundreds of thousands of people and affected tens of millions more, put the business “crises” so often discussed in this space in perspective. That said, however, there are lessons to be learned from ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. We talk a lot in this space about the role that social media can play in growing businesses of all shapes and sizes, but it’s also important to keep the user experience in mind – on both your social media platforms and on your website. While it is critical to engage your followers and fans, in order to attract ... READ MORE