BulletProofBlog the blog on crisis communications

With social and digital media now having such brand-decisive impact, it seems that just about every company in every sector of the economy has taken to the online space, implementing digital strategies at varying levels of sophistication. Amid all the corporate blogs, Twitter accounts, and Facebook pages, however, one industry remains noticeably absent. Big pharmaceutical companies have been reticent to embrace the online space as a primary marketing and communications tool – and for good reason ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. The past several weeks have seen a steady flow of new social media studies, all of which could potentially impact your business. Whether they demonstrate that executives are spending more time than ever on social networks, that consumers are responding to social media marketing, or that the popularity of social media platforms continues to grow, these latest reports are ... READ MORE

The top six social media tips to know before you leave the office. Social media is changing the way we market products and communicate during crises. Consumers trust traditional corporate spokesmen less and less, and in their place, are turning to ever more readily available user reviews that are posted to blogs and social networking platforms. This week’s Six @ Six discusses best practices for ensuring that your company’s primary online presence evolves alongside changing consumer behavior ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. As social media platforms such as Twitter and Facebook continue to add new features at a feverish pace, it’s not always easy to keep up with the latest and greatest tools for protecting and enhancing your online reputation. But no matter what the shiny new feature the week may be, a few simple rules hold true across all social ... READ MORE

The top six social media tips to know before you leave the office. More often than not, brands in the online space appear to be trying to speak to their consumers without listening. With a virtual tsunami of information bombarding consumers every day, the one-way, top down, paid marketing communications programs of the past are no longer affective in convincing today’s savvy online audience. Successful companies are engaging their key audiences in sustained dialogue, asking key ... READ MORE

Each week, Bulletproof Blog features exclusive interviews with thought leaders on issues of critical importance to companies and countries. This week, with online threats to corporate reputation seemingly multiplying every day, we interview Keith Schilling and Simon Smith of Schillings, one of Britain’s top law firms dedicated to safeguarding the reputations of international corporations, brands, celebrities and high-profile business people. Experts on how the Internet has impacted defamation law in the UK and the U.S., Mr. ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. One of the simplest ways to dive deeper into the world of social media – regardless of your existing social media presence – is to make it easy for your online visitors to share your content using their own social media profiles. Even if you only have a modest website – and especially if you have a blog – ... READ MORE

Earlier this week, I had the great pleasure of serving as a keynote speaker along with George Will and Newt Gingrich at the American Bankers Association’s Annual Meeting in Chicago – and if one thing is clear after meeting with the some of the hundreds of community bankers who attended the four-day event, it’s that each and every one of them understand the importance of rebuilding public trust in the wake of a devastating global ... READ MORE

The top six social media tips to know before you leave the office. I have often referred to Facebook as “marketing nirvana” for corporations looking to increase brand equity and navigate through crisis moments.  With more than 300 million users worldwide who spend an average of more than 30 minutes within the network each day, not having a presence on Facebook is tantamount to not having a website or a telephone number. But just having a presence ... READ MORE

Since we re-launched Bulletproof Blog a year ago, our visitors have tripled in number and the variety of our content has continued to expand. We’ve spent the past few weeks examining how we can better organize and provide our content to readers, and today you see the results. Among the many improvements are: • Channels to allow readers to find the most up to date information on the most popular topics quickly; • Enhanced abilities to receive ... READ MORE