BulletProofBlog the blog on crisis communications

Bulletproof's Weekly Web Wrap-Up offers a compilation of key discussions regarding social media's increasing relevance to business. Are you still not convinced of the role social media plays in influencing opinion regarding your brand? A new study shows that 20% of all Tweets are about brands, which means that, if you're not actively monitoring and engaging in the online conversation about your company, you are missing an important opportunity to shape perceptions among key demographics. This week's Wrap-Up ... READ MORE

Bulletproof's Weekly Web Wrap-Up offers a compilation of key discussions regarding social media's increasing relevance to business. Do you know the status of your company's online reputation, or why it is important to know where you stack up in the online space compared to your competitors? With the buzz surrounding social media marketing and the opportunities this medium presents to engage with customers, it is easy to overlook the importance of bulletproofing your company's brand against online ... READ MORE

Walmart is no stranger to reputational attacks. For years, the discount chain that is synonymous with rural America has dealt with its fair share of critics and detractors. But now, the company is at the center of an emerging online issue. A website has emerged that is not necessarily adversarial, but nevertheless has thrust the company's brand into the limelight. This journey carries with it both great threat and great opportunity - and it could ... READ MORE

Bulletproof's Weekly Web Wrap-Up offers a compilation of key discussions regarding social media's increasing relevance to business. While social media provide nearly endless potential for business, the most successful strategies revolve around building relationships and demonstrating that you are actively engaged in the online conversation. This means that whichever social media platform you choose, you will need to tweak your messages - and the way in which they are presented - in order to best meet ... READ MORE

Did you know that only 14 percent of MySpace users, 11 percent of Twitter users, and 9 percent of Facebook users are teenagers? It's true. According to an article published in the New York Times last week, despite the conventional wisdom, social media's popularity isn't being driven by 11-17 year olds. Nor is the current surge in growth led by the tens of thousands of college students heading back to campus this week. Who's behind ... READ MORE

Bulletproof's Weekly Web Wrap-Up offers a compilation of key discussions regarding social media's increasing relevance to business. There's no longer any doubt: If you're not engaged in the online conversation, you're being left in the dark. According to a new study from Russell Herder, four out of five business executives agree that the top social media uses for business are building the brand and enhancing relationships with customers. Companies such as Ford have deployed revolutionary tactics ... READ MORE

Bulletproof's Weekly Web Wrap-up offers a compilation of key discussions regarding the relevance of social media in business. The numbers say it all - social media dominates the online space. According to a recent study by Nielsen Online, social networks and blogs are the fourth most popular activity people engage in online - even beating personal e-mail. Social media engagement thus offers businesses a dedicated channel that can prove invaluable for sharing, refining, and evaluating messages ... READ MORE

Last week, I read an article in the Wall Street Journal that crystallizes the preeminent challenge of crisis communications in the Information Age. The piece is entitled "The Ten Year Century" - and in it, Tom Hayes and Michael Malone chronicle modern society's dizzying pace of change and what it means to each and every one of us. Hayes and Malone point to a decade that has seen massive technological growth (and an even larger expansion ... READ MORE

Bulletproof's Weekly Web Wrap-up offers a compilation of key discussions regarding the relevance of social media in business. Cutting through the clutter of the online space to develop winning long term social media campaigns requires more than one-time consumer contact; you must know your audiences likes, dislikes, and behavior. All too often, companies forget that quality, not quantity, matters more when cultivating relationships online. Providing content that your customers find valuable, useful, and interesting will encourage ... READ MORE

Just a few years ago, the notion that companies could avert customer relations crises with a mere 140-character message might have seemed laughable. Today, however, companies are not only nipping crises in the bud with a few simple keystrokes; they are converting critics into brand ambassadors. As was reported in the Wall Street Journal earlier this month, Ford Motor Company, Pepsi, Southwest Airlines, and Coca-Cola are just a few of the corporate institutions now turning to ... READ MORE