BulletProofBlog the blog on crisis communications

This week, more than 15,000 public relations practitioners, Web developers, entrepreneurs, advertisers, marketers, and journalists are attending the South by Southwest Conference (SXSW) in Austin Texas for one of the largest gatherings of social media professionals ever assembled. The first day at SXSW was packed with discussions and keynotes about the future of social media and the significant impacts it is having – and will continue to have – on businesses of all shapes and sizes. The sheer ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. It’s official; location-based social networking is rapidly going mainstream. In just the last week, Twitter has added geo-location capabilities to its website and Facebook has announced its own plans to add location-based functionality. Emerging social media sites, such as FourSquare, Google Buzz, and Loopt, all offer geo-location options as well. And at the South by Southwest (SXSW) conference going ... READ MORE

Last week, Wall Street was abuzz over an uptick in merger and acquisition activity that some analysts expect to evolve into a full-blown rebound by the end of the year. From the media and entertainment sector to the high-tech industry to the alternative energy market, companies now emerging from the cash-strapped days of 2008 and 2009 are looking to make moves. But before the wheeling and dealing begins in earnest, companies seeking to make major ... READ MORE

The top six social media tips to know before you leave the office. Last month, Google burst onto the social media scene. Google Buzz – a service populated by posts that are longer than tweets, shorter than blog posts, incorporate photos or video, and include geo-location information – is already years ahead of many start-up social networks in a number of ways. It is feature rich, bringing together many of the capabilities that previously existed on ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. This week’s events confirmed what many of us have suspected all along: that on-the-go social media activity is skyrocketing as smart phone use becomes increasingly widespread. With more Americans accessing news and information from the Internet, mobile Web, and social media, businesses – and small businesses in particular – must adapt accordingly. Location-based social media activity presents an unprecedented ... READ MORE

The top six social media tips to know before you leave the office. In today’s digitally-dominated marketplace, where 93 percent of Americans feel that a strong social media presence is essential to top-notch customer service, companies across all industries are wrestling with how to best infuse marketing and public relations efforts with fresh online approaches. In the legal services industry, engaging with key constituencies via social media platforms provides powerful thought leadership opportunities; alerts firms to client ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. Social media’s gradual evolution into an essential business tool has morphed into a torrent that is inundating all levels of companies both large and small. In fact, a recent study shows that a 79 of the world's largest 100 companies are making use of at least one social media tool. At the same time, myriad small businesses are making ... READ MORE

The top six social media tips to know before you leave the office. In 2009, eight percent of American companies reported that their online reputation had been damaged by employees’ social media activity. Needless to say, employers are quickly realizing the importance of harnessing their employees’ social media use. In fact, 29 percent of American companies have now developed formal social media policies for their employees. Policies vary in length and specifics, but the most important result ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. This week, we learned that Facebook – the largest social media platform in the United States – has overtaken Yahoo as the second most visited site on the Web. While Google still rules the roost, the meteoric rise of Facebook demonstrates the exploding popularity of social networks – even over search engines, which are the traditional gatekeepers of online ... READ MORE

The top six social media tips to know before you leave the office. As social media use continues to grow – particularly throughout the business world – it can be difficult for companies to identify where best to focus their limited resources. After all, there are hundreds of social networking sites around today, and few companies have the bandwidth to properly engage on all of them. With over 80% of Americans involved on at least one social ... READ MORE