BulletProofBlog the blog on crisis communications

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business.    By now most people know about the importance of social media but many businesses are still trying to get a handle on how to best engage this critical space. While the challenge seems daunting, a one-step-at-a-time approach can facilitate an effective social media presence. Whether you’re promoting offline events via social media, using YouTube videos to market your product, ... READ MORE

Back in November, New Jersey law firm Levinson Axelrod filed suit against a former employee who established a website from which to lob reputational attacks against the firm that fired him in 2004. In January, a federal judge shut down the former employee’s www.levinsonaxelrod.net (the firm’s actual URL is www.levisonaxelrod.com) due to violations of the Anticybersquatting Consumer Protection Act, which protects organizations against “gripe sites” that could reasonably be mistaken for a legitimate Web presence. At ... READ MORE

The top six social media tips to know before you leave the office. According to Facebook, more than 65 million users interact with the site through their mobile devices. The users are also 50% more active on the site, posting comments, pictures, and even video on the go. Twitter was built from the ground up to be used with mobile devices – its 140 character updates fit nicely within text message length restrictions. Meanwhile, Apple sold ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. One of social media’s greatest potential pitfalls also represents an unprecedented opportunity for companies: employee activity in the online space. We’ve all heard the stories of how a distasteful Facebook update or Twitter post from an employee can have detrimental impacts on the brands they are supposed to be protecting. But as simple as it may seem, the solution ... READ MORE

The top six social media tips to know before you leave the office. You’ve heard it before: there are 350 million users on Facebook, 20 million active Twitter users, and hundreds of millions of YouTube videos are viewed each day. It is a safe bet that your company’s employees are actively using these platforms and are likely discussing their work. But, before locking down access to these sites or banning employee engagement, consider the potential of ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. Only one month into the New Year and 2010 is already shaping up to be the year of hyper-local, customized Web content. With its constantly expanding location-based capabilities, Twitter has been leading the charge with tools like “Local Trends,” and new features that advance search engine and mobile media local search capabilities. As such, businesses – especially retail stores, ... READ MORE

By the end of 2009, there were 133 million blogs worldwide, 350 million people on Facebook, 27 million tweets every 24 hours, and 1.2 billion YouTube views each day. With these staggering statistics likely to grow in 2010, the opportunities to engage critical audiences provided by social media are incalculable as are the forums they provide to manage reputational crises. In this month’s edition of Levick’s High Stakes™ e-newsletter, we examine how organizations of all shapes ... READ MORE

The top six social media tips to know before you leave the office. While the number of print publications worldwide is measured in the tens of thousands, the number of blogs is measured in the tens of millions. On average, nearly 1 million blog posts are published every 24 hours and the top blogs attract more eyes than leading newspapers such as the New York Times, Wall Street Journal, and The Washington Post. Simply put, there’s ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. The big social media news this week was the launch of Bill Gates’ new blog and Twitter feed – and the record speed with which his new online presence attracted followers. This type of engagement – stemming from the very top of the corporate ladder – should serve as an example for other companies exploring ways to get involved ... READ MORE

The top six social media tips to know before you leave the office. Revolutions in social media continue to stir evolutions in corporate customer engagement. As with any change in business processes, there are those who become champions of the newest strategies and tactics while others suffer missteps trying to adjust to new paradigms. One of the first questions from anyone hesitant to engage in social media is what return on investment they can expect. For the ... READ MORE