BulletProofBlog the blog on crisis communications

A recent article in the New York Times makes the interesting point that Fox News makes more money than all its competitors combined. As if we needed further proof that this is no longer your parents’ media landscape, the commercial success of Fox demonstrates that the television news audience now gets most of what we used to understand as “hard news” from outlets other than traditional news organizations. These days, by the time we sit down ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. Social media aren’t always a friend to businesses. While the space provides countless opportunities for companies to connect with customers and strengthen relationships, it’s also an easy outlet for disgruntled parties to publically air any complaints, disseminating their opinions to a broad audience in a short amount of time. While this may cause some businesses to turn away from ... READ MORE

The top six social media tips to know before you leave the office. Even though social media titans such as Facebook, Twitter, YouTube, and LinkedIn have become household names in recent years, many companies remain unaware of the deeper functionality that these and other sites provide when it comes to online reputation management.  With brand critics already demonstrating a mastery of these tools, forward-thinking companies would be well-served to level the playing field by taking heed ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. Here in 2010, the social media space continues to evolve at a dizzying pace. Whether it’s old tools adding new functionality or the emergence of technologies we’ve never seen before, change is about the only constant we can count on. To stay engaged with customers and other key audiences, companies must always be aware of the latest trends and ... READ MORE

The top six social media tips to know before you leave the office. In today’s online world, strong search engine rankings are no longer novel; they are a necessity. The top result on an average Google search receives four times as much traffic as the next highest result and 68% of searchers do not even bother to venture beyond the first page of results. Of course, getting your content to the top of the list isn’t ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. 2010 is upon us. And if one thing is certain, it promises to be another revolutionary year in the online space. As such, a look back at how businesses navigated the ever-evolving world of social media in 2009 provides the best indication of what’s to come and how to not only adapt, but excel in the year ahead. This week’s ... READ MORE

The top six social media tips to know before you leave the office. 2009 will be known as the Year of Social Media – and for good reason as the numbers are simply staggering: Facebook users have more than doubled in the past twelve months, surpassing 350 million active users globally. Twitter has grown from only a few million users to nearly 40 million in the same time and more than eight hours of YouTube content ... READ MORE

Bulletproof's Weekly Web Wrap-Up offers a compilation of key discussions regarding social media's increasing relevance to business. In 2009, social media went mainstream. But what does the future hold for this increasingly popular online space? This year saw most businesses wade into the social media space. However, quantifying the success of these efforts in a way that executives can easily comprehend remains a daunting task as we enter the new year. Fear not - according ... READ MORE

The top six social media tips to know before you leave the office. In 2009, Twitter jumped from amateur status to pro. There are 93 million Twitter users sending out more than 27 million tweets (messages sent via Twitter) each day. The volume and depth of potential brand damage that can emanate from this one website are staggering – and as Twitter grows, so do the reputational liabilities that can arise. For instance, users are increasingly ... READ MORE

Bulletproof Weekly Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. With new technologies, new services, and new tools, 2009 has been the Year of Social Media. The bad news is that it’s easier than ever for disgruntled customers to make their voices heard. The good news, however, is that it’s also easier than ever for businesses to engage and convert their online critics. The challenges of successfully navigating social media ... READ MORE