BulletProofBlog the blog on crisis communications

The top six social media tips to know before you leave the office. Last month, Google burst onto the social media scene. Google Buzz – a service populated by posts that are longer than tweets, shorter than blog posts, incorporate photos or video, and include geo-location information – is already years ahead of many start-up social networks in a number of ways. It is feature rich, bringing together many of the capabilities that previously existed on ... READ MORE

The top six social media tips to know before you leave the office. In today’s digitally-dominated marketplace, where 93 percent of Americans feel that a strong social media presence is essential to top-notch customer service, companies across all industries are wrestling with how to best infuse marketing and public relations efforts with fresh online approaches. In the legal services industry, engaging with key constituencies via social media platforms provides powerful thought leadership opportunities; alerts firms to client ... READ MORE

The top six social media tips to know before you leave the office. In 2009, eight percent of American companies reported that their online reputation had been damaged by employees’ social media activity. Needless to say, employers are quickly realizing the importance of harnessing their employees’ social media use. In fact, 29 percent of American companies have now developed formal social media policies for their employees. Policies vary in length and specifics, but the most important result ... READ MORE

The top six social media tips to know before you leave the office. As social media use continues to grow – particularly throughout the business world – it can be difficult for companies to identify where best to focus their limited resources. After all, there are hundreds of social networking sites around today, and few companies have the bandwidth to properly engage on all of them. With over 80% of Americans involved on at least one social ... READ MORE

The top six social media tips to know before you leave the office. According to Facebook, more than 65 million users interact with the site through their mobile devices. The users are also 50% more active on the site, posting comments, pictures, and even video on the go. Twitter was built from the ground up to be used with mobile devices – its 140 character updates fit nicely within text message length restrictions. Meanwhile, Apple sold ... READ MORE

The top six social media tips to know before you leave the office. You’ve heard it before: there are 350 million users on Facebook, 20 million active Twitter users, and hundreds of millions of YouTube videos are viewed each day. It is a safe bet that your company’s employees are actively using these platforms and are likely discussing their work. But, before locking down access to these sites or banning employee engagement, consider the potential of ... READ MORE

The top six social media tips to know before you leave the office. While the number of print publications worldwide is measured in the tens of thousands, the number of blogs is measured in the tens of millions. On average, nearly 1 million blog posts are published every 24 hours and the top blogs attract more eyes than leading newspapers such as the New York Times, Wall Street Journal, and The Washington Post. Simply put, there’s ... READ MORE

The top six social media tips to know before you leave the office. Revolutions in social media continue to stir evolutions in corporate customer engagement. As with any change in business processes, there are those who become champions of the newest strategies and tactics while others suffer missteps trying to adjust to new paradigms. One of the first questions from anyone hesitant to engage in social media is what return on investment they can expect. For the ... READ MORE

The top six social media tips to know before you leave the office. Even though social media titans such as Facebook, Twitter, YouTube, and LinkedIn have become household names in recent years, many companies remain unaware of the deeper functionality that these and other sites provide when it comes to online reputation management.  With brand critics already demonstrating a mastery of these tools, forward-thinking companies would be well-served to level the playing field by taking heed ... READ MORE

The top six social media tips to know before you leave the office. In today’s online world, strong search engine rankings are no longer novel; they are a necessity. The top result on an average Google search receives four times as much traffic as the next highest result and 68% of searchers do not even bother to venture beyond the first page of results. Of course, getting your content to the top of the list isn’t ... READ MORE