BulletProofBlog the blog on crisis communications

In the Digital Age, search engines are the gatekeepers of information. As such, keeping up with the latest online search innovations has become an absolutely essential element of 21st Century corporate message management. In December 2009, Google fundamentally altered the search engine landscape by introducing its Realtime Search capability, which enables Web users to aggregate and sort the latest online information related to their keyword searches – including posts to social networking sites such as Facebook, ... READ MORE

The top six social media tips to know before you leave the office. Back when the broadcast networks and major daily papers dominated the news market, it was easy to gauge the authority and reach of any given report. But today, as bloggers play an increasingly significant role, evaluating the credibility and readership of a particular piece of “news” is quite a bit trickier. Some bloggers are established journalists with massive readership and integrity beyond reproach. ... READ MORE

The top six social media tips to know before you leave the office. In today’s digital world, where everyday Web users are empowered to broadcast their thoughts and opinions across the globe, it is easier than ever before for a single disgruntled customer or former employee to permanently stain a company’s image. Attacks on companies take place every second – on blogs, Twitter, Facebook, and elsewhere on the Web – sometimes leading to irreparable damage. Just ... READ MORE

The top six social media tips to know before you leave the office. Since their inception, social media have transformed the way companies approach online commerce in once unimaginable ways. Now, even greater evolutions are afoot – and all companies would be wise to take notice. For instance, social currency – or the monetization of social media users’ influence in the digital realm – is replacing money as a means to support causes, access online content, and ... READ MORE

The top six social media tips to know before you leave the office. While consumers once communicated with companies privately, they are now conversing publicly with brands using posts, comments, “Like” buttons, tweets, retweets, and the countless other forms of quick, open communication that are available today.  For brands engaging in social media, it is a constant challenge to keep track of all these lines of communication and provide fresh new content to an audience hungry ... READ MORE

The top six social media tips to know before you leave the office. The seemingly authoritative and impartial articles found on Wikipedia often provide Web users with easy-to-access information on the topics, issues, companies, and products they care about. As the Internet’s “free encyclopedia,” articles on this popular information-sharing site are almost always at the top of search results for millions of keywords and topics. This deep library of content has made the site the seventh ... READ MORE

The top six social media tips to know before you leave the office. As Web speeds continue to increase and storage capabilities skyrocket, rich media content – especially video – is growing increasingly crucial to Web users’ daily online experiences. Videos are easily shared and more engaging than plain text. As such, it comes as no surprise that YouTube recently surpassed 2 billion daily video views. As a result, most successful online campaigns today incorporate a video ... READ MORE

The top six social media tips to know before you leave the office. Until recently, webcasting was complicated and costly. However, with the introduction of new online services and consumer-friendly hardware, live video broadcasting is becoming easier by the day.  Once reserved for corporations and organizations with large budgets looking to push their messages and increase audiences, live online video broadcasting now provides an easily-accessible platform for everyone to produce engaging content. Mobile technologies and the advent ... READ MORE

The top six social media tips to know before you leave the office. The ever-increasing popularity and penetration of smart-phones has created a strong demand for mobile Web content designed for those accessing information on the go. While phones used to only offer limited and unappealing Web content, newer devices such as the iPhone 4 on AT&T, the EVO on Sprint, and the Droid series of phones are breaking down roadblocks and making it possible for ... READ MORE

The top six social media tips to know before you leave the office. Earlier this month, Washington D.C. was transformed into an East Coast version of Silicon Valley – thanks to the first annual Digital Capital Week. Produced by Shiny Heart Ventures and iStrategy Labs, Digital Capital Week was a “10-day festival in Washington, D.C., focused on technology, innovation, and all things digital in our nation’s capital.” More than 5,300 people registered for DCWeek events, which took ... READ MORE