BulletProofBlog the blog on crisis communications

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. It’s official; location-based social networking is rapidly going mainstream. In just the last week, Twitter has added geo-location capabilities to its website and Facebook has announced its own plans to add location-based functionality. Emerging social media sites, such as FourSquare, Google Buzz, and Loopt, all offer geo-location options as well. And at the South by Southwest (SXSW) conference going ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. This week’s events confirmed what many of us have suspected all along: that on-the-go social media activity is skyrocketing as smart phone use becomes increasingly widespread. With more Americans accessing news and information from the Internet, mobile Web, and social media, businesses – and small businesses in particular – must adapt accordingly. Location-based social media activity presents an unprecedented ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. Social media’s gradual evolution into an essential business tool has morphed into a torrent that is inundating all levels of companies both large and small. In fact, a recent study shows that a 79 of the world's largest 100 companies are making use of at least one social media tool. At the same time, myriad small businesses are making ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. This week, we learned that Facebook – the largest social media platform in the United States – has overtaken Yahoo as the second most visited site on the Web. While Google still rules the roost, the meteoric rise of Facebook demonstrates the exploding popularity of social networks – even over search engines, which are the traditional gatekeepers of online ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. By now most people know about the importance of social media but many businesses are still trying to get a handle on how to best engage this critical space. While the challenge seems daunting, a one-step-at-a-time approach can facilitate an effective social media presence. Whether you’re promoting offline events via social media, using YouTube videos to market your product, ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. One of social media’s greatest potential pitfalls also represents an unprecedented opportunity for companies: employee activity in the online space. We’ve all heard the stories of how a distasteful Facebook update or Twitter post from an employee can have detrimental impacts on the brands they are supposed to be protecting. But as simple as it may seem, the solution ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. Only one month into the New Year and 2010 is already shaping up to be the year of hyper-local, customized Web content. With its constantly expanding location-based capabilities, Twitter has been leading the charge with tools like “Local Trends,” and new features that advance search engine and mobile media local search capabilities. As such, businesses – especially retail stores, ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. The big social media news this week was the launch of Bill Gates’ new blog and Twitter feed – and the record speed with which his new online presence attracted followers. This type of engagement – stemming from the very top of the corporate ladder – should serve as an example for other companies exploring ways to get involved ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. Social media aren’t always a friend to businesses. While the space provides countless opportunities for companies to connect with customers and strengthen relationships, it’s also an easy outlet for disgruntled parties to publically air any complaints, disseminating their opinions to a broad audience in a short amount of time. While this may cause some businesses to turn away from ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. Here in 2010, the social media space continues to evolve at a dizzying pace. Whether it’s old tools adding new functionality or the emergence of technologies we’ve never seen before, change is about the only constant we can count on. To stay engaged with customers and other key audiences, companies must always be aware of the latest trends and ... READ MORE