BulletProofBlog the blog on crisis communications

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. Considering last week’s massive spike in interest in location-based social networking – which was sparked by the launch of Facebook Places – it is only fitting that this week’s Wrap-Up focuses on how businesses both large and small can leverage networks such as FourSquare, Gowalla, and now Facebook Places. FourSquare alone now has nearly three million users, and the ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. With yesterday’s launch of Facebook Places marking yet another evolution in social networking, it’s getting easier and easier to be overwhelmed by the sheer amount and diversity of social networking options available to businesses today. But unless your company is able to dedicate almost unlimited resources to social networking, the best strategy for success is to choose just a ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. As social networks continue to impact the way companies do business, connect with consumers, market their products, and generate sales leads, it’s important to remember that there is no single best way to achieve success in the social media space. Instead, businesses looking to get involved or expand their social media involvement must carefully consider their goals and resources ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. As the time the public spends on social networks  continues to increase, it is critical for companies to understand how social media can streamline relationships, expand marketing efforts, and cultivate a network of brand ambassadors. But simply launching a Twitter profile or Facebook page is hardly sufficient; in order to truly leverage the myriad opportunities presented by social media, ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. A few weeks back, Old Spice created considerable online buzz when it released a stream of videos featuring bare-chested, ex-football player Isaiah Mustafa responding directly to individual fan messages and questions submitted via Facebook and Twitter. This week, a debate has erupted over the actual bottom line impact of the social media blitz. While the return on Old Spice’s digital ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. The big news this week is Facebook’s latest milestone: an unprecedented 500 million users. Considering the social network’s aspiration to eventually double this groundbreaking figure, the phenomenon that is Facebook is clearly nothing for businesses to thumb their noses at. With many of the newest users representing older and more affluent demographics, there is no question that companies must ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. Whether your company is actively engaged in social media or not, chances are your employees are making use of platforms – such as Facebook and Twitter – to connect with friends, family, and colleagues. And while they are likely using social networking in their free time for personal purposes, many employees may not realize just how significantly their online ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. The power social networking is not limited to social networking sites. Rather, with the expansion of Facebook’s Open Graph functionality and open-source Twitter and Facebook logins to sites throughout the Web, social networking truly defines many users’ online experience. This means that engagement with customers on a corporate Facebook page or Twitter profile is just the beginning; and as ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. Despite its myriad opportunities, social media also can present some serious brand risks, as we saw with the Gulf oil spill and the tremendously popular fake BP Twitter account. However, nearly all of these potential brand hazards will exist whether your company is involved in social media or not. It is only by engaging in advance, establishing a social ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. Social media’s exponential growth is showing no signs of slowing down. In fact, statistics released just this week by LinkedIn show that the site now has more than 70 million users and more than a million company profiles. As the self-described “professional social networking site,” even the most social media-resistant companies should at least consider leveraging the opportunities provided ... READ MORE